In the midst of the COVID pandemic, Madison Reed, an innovative American hair care brand, faced unforeseen challenges. As physical stores closed en masse and ecommerce demand skyrocketed 10-fold, the company, known for its tech-driven approach, found itself needing to adapt swiftly. Their user experience needed a rapid overhaul; they had to disrupt the market yet again.
There core business logic would be bringing on board an outsourced team, add capacity and capability temporarily, and then transition the project back to their smaller, internal team for ongoing maintenance.
Madison Reed faced a challenge: developing a mobile app to enhance their digital presence and integrate seamlessly with their customers' mobile experience. The tight schedule added urgency, requiring careful framing and prioritization.
Rootstrap, their chosen partner, had the responsibility of building the app within the timeframe while ensuring a smooth transition for Madison Reed's internal team. Knowledge continuity was crucial for a successful launch and maintenance.
Clear and regularly updated targets and timelines helped manage client expectations and address the project's overall complexity.