Hola, we’re Rootstrap

We Are Globally Recognized Digital Masters.

We make it possible for entrepreneurs, innovators, and industry leaders to turn their ideas into products that people love.

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The strength of a World Class Team of Digital Product Experts.

We've worked with everyone from the first time founder to the multinational Fortune 100 company. Whether it's a new app, a rescue mission project, or maybe some extra dev muscle to act an extension of your tech team.

  • Rootstrap User experience icon
    User Experience

    Interaction Design
    Low-fidelity Prototyping

  • Rootstrap Product Research and Strategy icon
    Product Research & Strategy

    Visual Design
    High-fidelity Prototyping (functional)

  • Rootstrap Interface Design icon
    Interface Design

    Visual Design
    High-fidelity Prototyping

  • Rootstrap Engineering icon

    Web & Mobile Development
    Backend Development
    Hardware Prototyping

  • Rootstrap Emerging Technologies icon
    Emerging Technologies

    Wearables (e.g. Smart Watch)
    Computer Vision / Facial Recognition
    Machine Learning

    Internet of Things (IoT)
    Conversational/Voice UI

Learn More About What We Do

Some Stories We’ve Helped to Build

Rootstrap Work - Westime Watches Rootstrap Work - Westime Watches


Westime is bringing creativity and innovation back to the luxury watch market. With a line of luxury watches and jewelry that combine timeless class with forward-thinking design, they already had products that set them apart – but they needed their web presence to do the same. We worked with them map out customer journeys and understand the most important parts of their site, then built new features to streamline, modernize, and stylize every page.

See What We Did Turn my idea into reality


As someone who suffered from kids who had ADD, Tari had a dream idea to solve ADD with AI for 3 years. She was scared of getting high balled from primo vendors or low balled from offshore vendors. With no technical knowledge, she decided to talk to many different companies in order to feel safe with her final decision.

Find out how she did it Turn my idea into reality
Rootstrap - Raiya Rootstrap - Raiya
Rootstrap Work - MERRY JANE Case Study Rootstrap - MERRY JANE


Snoop Dogg and his management team had been through multiple freelancers, Stanford students taking equity just to say they work with Snoop, and everything else in between. MERRY JANE was their big moment to shine. With center stage at Tech Crunch Disrupt, MERRY JANE promised the world to be the GQ for cannabis and they needed to deliver. We had to focus them and get them to prioritize.

Find out how he did it Turn my idea into reality
View more Case Studies
Rootstrap - About Us

We are innovative digital masters who design, develop, and deliver world-class solutions that create meaningful growth and value for our community.

Our process-driven approach has serviced clients ranging from celebrities and VC funded startups to many Fortune 500. Because we're distributed, we can deliver solutions around the globe.

The Rootstrap process has helped some of the biggest brands innovate in every environment and earn more revenue.

Think of us as your own private incubator where we flesh out your idea and prep it for success on the open market.

Learn More About Us

In The News

Here’s what the media has to say about us.

Who We Work With

From non-profits, to professional athletes and public figures, to the most recognizable brands in the world, we'd love to help you with your next project. Schedule an introductory call today.

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