About Us

We're a distributed team of agile ninjas that are business strategists before designers, developers, and growth hackers.

Join our team: hr@rootstrap.com

Meet the Team
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They say that the smartest person in the room isn’t an individual

Instead, it’s the room itself, blending everyone’s perspectives, experiences, and knowledge to make the most of our capabilities. And at Rootstrap, we believe in having a global outlook that’s not only fresh but unexpected. That’s why we keep offices in New York, Los Angeles, and Montevideo - because if the smartest person in the room is the room itself, it better be filled with the best minds from around the world.

Why People Call us America's Best Dev Studio

We partner with brands we believe in. It’s that simple. They inspire us, we inspire them. Together we have done great things and we will continue to innovate for them in the future.

Awards & Honors

Site of the day


Neon Roots


Product Hunt | #1 In Tech


Meet the Los Angeles Team

Picture of Ben Lee Funny picture of Ben Lee

Ben Lee


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David Jarrett


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Napoleón Martínez

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Neville Reeves

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Ben Gruber

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Jill Braverman

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Jun de Vera

Meet the Montevideo Team

"In past few years, an energetic cadre of entrepreneurs with social media proficiency and a keen awareness of global trends has begun to breathe fresh life into this traditionally sleepy South American city”

New York Times Logo The New York Times
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Fernando Colman


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Anthony Figueroa


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Carolina Rombys

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Matias Mansilla

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Cecilia Barreiro

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Joseph Pearce

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José Varela

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Pablo Malvasio

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Camila Moscatelli

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Felipe García

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Juan Pablo Troncoso

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Germán López

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Alvaro Acuña

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Nicolás Fabre

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Gonzalo Arreche

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Juan Magrini

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Jan Szolno

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Karen Bauer

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Gonzalo Mercadente

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Juan Andrés La Cruz

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Leticia Esperon

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Matias Dornel

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Belén Iglesias

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Santiago Mollajoli

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Bernabé González

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Guillermo Leopold

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Rosina Nabazas

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Alexis Zucco

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Alejandro Alvarez

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Alexander Fradiani

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Federico Agripa

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Agustina Chaer

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Daniel Luddy

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Diego Barral

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Ximena Pérez

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Mathias Cabano

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Juan Pablo Pascual

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Bruno Petta

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Belén Remedi

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Agustín Prieto

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Deborah Hernández

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Santiago Vidal