BetterUp

Building a People Experience Platform for BetterUp.

About
the Client

Since 2013 BetterUp has been pioneering growth for the Whole Person™. BetterUp believes that well-being and peak performance go hand in hand. And that through custom support and strengthening mental fitness, you unleash personal and professional potential.

The BetterUp® experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness. The results? People living more meaningful, vibrant lives with greater clarity, purpose, and passion.

‍

“This milestone represents 2 million moments where a member has signed up — to grow, be challenged, and find deeper connection. It’s 2 million moments where a BetterUp Coach provided a different perspective, an insight, a reflection.”

BetterUp

The challenge

  • Enhance BetterUp's Engineering Team: BetterUp turned to Rootstrap to lead its team in redesigning and improving two existing platforms, an analytics dashboard, and an assessments framework. Both platforms needed to scale quickly, as they struggled to handle a high volume of users, and bigger accounts faced performance issues.
  • Incorporate BetterUp's Partners & Systems: BetterUp works with over 2000 organizations serving over 500k employees, making performance, privacy, and security-critical factors in developing its platforms. With over 100 developers split into small groups, Rootstrap's engineers had to quickly learn new technologies and collaborate with many teams and different systems to align with each.

The Solution

  • Own Development Cycle & Planning Process: BetterUp hired two senior Rootstrap engineers who drove the sprint process, led regular stand-up calls, and took ownership of project management. They conducted internal 2-3 day working sessions on the necessary product features for the platforms.
  • Add New Platform Features & Fix Performance Issues: Rootstrap’s engineers added multiple new functionalities and fixed performance issues to help increase user engagement on both platforms. These new features allow ​​users to measure progress, view business outcomes such as employee retention and performance, and manage their products and users.

The Result

  • Large Increase in Users: BetterUp saw a significant increase in engagement on both platforms, where the original analytics dashboard could only handle 5000 users per account; the new platform can now manage accounts with over 100k users.
  • Millions of Member Sessions: After Rootstrap’s work, BetterUp reached a milestone of two million member sessions on its platform, successfully achieving the objective of increasing user engagement and putting the startup in a strong position to continue to scale.

More
Projects

Generis

How Rootstrap Helped Generis Create an App That Provides Personalized, DNA-Based Recommendations.

Tony Robbins

Breakthrough App: How Rootstrap Digitized Tony Robbins’ Coaching Empire.

One Door

Developing a Cloud Platform that Unlocked $20M in Venture Financing.

R&G Brenner

Rebuilding The R&G Brenner TaxApp.

Brightwheel

Building the #1 Early Education Platform.

Google Opus

Teaching The Google Opus Team Design Sprints.

Let's make it great!

Let's Talk!