Rootstrap Blog

How to Calculate and Project Revenue Growth

Calculating and projecting revenue growth are essential metrics to understanding the health of your business. To figure out your current revenue growth, you subtract the most recent period you are looking at (month, quarter, or year) from the prior period and then divide the result by that same prior period.

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How to Calculate Customer Acquisition Cost (CAC)

Calculating customer acquisition cost is vital to understanding the viability and profitability of your business. The simplest formula to calculate customer acquisition cost (CAC) is to add the total cost of sales and marketing over a set period and then divide that by the number of new paying customers acquired

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Software Quality Metrics: Explained With Examples

Software quality is a vital yet often overlooked aspect of software development; in 2020, the Consortium for Information & Software Quality (CISQ) reported that the impact of poor software quality was around $2.08 trillion to US businesses. The good news is with the implementation of a few software quality metrics

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How to change the rest-auth reset password email to a custom HTML template

We have previously discussed Django REST framework and dj-rest-auth, both effective libraries for Django where you can easily create rest APIs and handle user authentication. In this post, we will focus particularly on dj-rest-auth and its built-in reset password functionality. If users want to reset their password they must submit

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Clutch Recognizes Rootstrap as Los Angeles & California’s Best Web Developer for 2021

At Rootstrap, we launch companies and organizations to success through our bespoke web development, mobile app development, and AI solutions. Established in 2011, we are known as West Hollywood’s premier technology partner. Thanks to our commitment to our clients, our team ranked on Clutch as a top web development company

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