Rootstrap Blog

What is Data Science

Why should we care about Data Science?  Nowadays more and more data is being generated by smartphones, social media, health, banks, stores, online services, governments, sensors, etc. Every piece of information is saved ‘just in case’. Thus, the available data cannot be processed by human’s brains, we need algorithms and

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The magic behind Recommendation Systems

Oftentimes, we are surprised by the accuracy of recommendations on what to buy on Amazon, watch on Netflix, or listen on Spotify. We feel that somehow these companies know how our brain works and monetizing this magical guessing game. They have a deep foundation on behavioral sciences, and our job

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