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90% of Apps Fail

And only 1 in 2,000 startups ever get funding. Why? Because they start with a plan that’s doomed to bankrupt them - or worse, a product with features that users don’t want. Rootstrap takes a different approach.

The Next Available Rootstrap is On:

See if we fit
Rootstrap Homepage - Mobile App Fails

Rootstrap takes your app idea from even the vaguest concept to mobile app development-ready prototype

and gives you everything you need to wow investors

Rootstrap Homepage - Teasers Development Ready
Rootstrap Homepage - Teasers - Fanbread Case Study

Rootstrapped for

… then raised




"With the Rootstrap process, I was able to identify FanBread’s key product features and explore potential roadblocks before building. At the end of the two week process, I had mocks, user stories, and the core building blocks to develop with confidence."

Karl House, CEO and Co-Founder of FanBread

Get the full case study
Rootstrap Homepage - Teasers linking Arrow
Rootstrap Homepage - Teasers - Logo dotted Guide
Rootstrap Homepage - Teasers - Tony Robbins' Case Study

Rootstrapped for

… recouped in


13 Weeks

Tony Robbins

Tony Robbins had built a coaching empire, but still sold all his materials in books, pamphlets, and CDs. We helped him navigate the transition to digital and use the materials he got from Rootstrap to see a return on his development investment in under 30 days.

Hear Tony's testimonial

From Napkin Sketch

To Development-Ready Prototype

Rootstrap Homepage - Process - Logo process Guide

Week 1: Strategy & Roadmap

We’ll take you step by step through the process of turning your idea into a business. We’ll identify and refine your key value proposition, test it against the marketplace, and build out a detailed roadmap to developing & launching your app.

Rootstrap Homepage - Process - Roadmap
Rootstrap Homepage - Process - Design

Week 2: Backlog & Design

Now comes the deep dive. We’ll define every aspect of your product from brand identity and wireframing to detailed technical architecture. By week’s end, you’ll have a comprehensive end-to-end roadmap that you can take to any mobile app development shop to execute your vision.

Let's find out If Rootstrap is Right For You

We only take on 4 Rootstrap projects per month, and our next opening is on

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    Yes, I’m ready to turn my idea into a reality!
    If You Are 99% Sure We Are Meant For Each Other You Can Also Contact Us Directly
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To Work With Us You Do Not Need To...

  • Don't need to Have business know-how or mobile app development expertise

  • Don't need to Have prior startup or entrepreneurial experience

  • Don't need to Know exactly how your product will look or function

  • Don't need to Live in Los Angeles or New York. It’s 2016 - we can work remotely!

watch our video

Ready to make your app happen?

We’re based out of New York and Los Angeles
but we work with clients all over the world.

Call us today and let’s turn your app idea into a stunning reality.

Looking for an enterprise solution?

Yes, I am, please contact me