Roadmapping helps you ask and answer the important questions before writing a line of code: we validate your idea, define your core value proposition and feature, and create a clickable prototype and a development prototype. After a Rootstrap roadmapping session, you'll have the knowledge of a market-validated product idea – and everything you need to move into developing at full scale.
First, we take a deep dive into the fundamentals of your concept. What problem are you really solving for users? What's the core value proposition of the app? Outside of the software and the feature set, what does it do?
Break Open the Problem
Now that we understand the concept and the problem, it's time to find the right solution. We'll create lo-fi sketches and mockups to explore all the ways your app might work, helping us find the one way that'll truly succeed.
Tools to Take It to Market
Now that we know what we're building, it's time to make it real. We'll build a gorgeous clickable prototype and a fully fleshed-out development roadmap, giving you everything you need to validate your final product and get it into the real world.
Mobile Development
We've helped everyone from first time founders to multinational corporations stay lean and build agile.
We're not just coders – we're product strategists. Agile methodology and Lean Startup principles lie at the core of everything we do, and we've honed our process over hundreds of projects to make sure that when we build something, it's something people want. Our iterative design process and relentless focus on validation ensure that you avoid unnecessary features and ballooning cost, ending with a beautiful app built to satisfy users.
Our Tech Specs
We've got a team of 70 product designers and full-stack developers who've worked on projects for the biggest names in the industry. Whether the project is big or small, the team startup or enterprise, the goal modest or moonshot – we can make it happen.
iOS Development
Native is our home turf. Our team focuses on clean code, simple frameworks, and elegant implementation so even the largest apps we build stay lean and nimble – and when it's time to update, we can make changes easily.
Android Development
We love Android. We focus on building functionality fast, and we make use of the quick turnaround time on the Google Play store to gather user data and iterate in days instead of weeks.
Languages We Speak
Swift
Objective-C
Android
ReactNative
Ionic
How We Get It Done
Github
Heroku
Testflight
XCode
Sketch
Appium
Web Development
Mobile has it's perks, but sometimes the worldwide web can't be beat. We work to make our web apps and websites beautiful, functional, and intuitive – and we incorporate user testing and feedback into every stage of the process so when you go live, you know you're ready for the real world.
Form & Function Aren't Always at Odds
To us, beauty and utility go hand in hand. Our web designs are responsive by default, created to provide a jaw-dropping experience on any platform – and to weave intuitive functionality into the fiber of the design.
Centered on Users, Every Step of the Way
We approach developing on the web the same way we approach developing for mobile – by beginning and ending with the user. We incorporate user research, iterative design, and full-contact testing at every step so whether it's a website or a web app, it does exactly what the user wants it to.
Languages We Speak
Ruby
JQuery
AngularJS
ReactJS
HTML5
SaSS
CSS3
Bootstrap
How We Get It Done
Github
Heroku
Photoshop
After Effects
Sketch
Invision
Zeplin
Reek
Travis CI
Illustrator
Growth User Acquisition
If you build it, you still have to go get them. After hundreds of product launches, we've learned what works and what doesn't for early stage growth and user acquisition. We'll bring our expertise to help you get users to connect with your product – and your business to grow full scale.
Iterative, Agile Growth Marketing
We take the same philosophy we use to develop user-centric apps and apply it to user acquisition. We'll run tests to see where we're getting traction and ramp up what's working so we can generate the greatest growth on a lean budget.
We're Hackers. We Hack.
We've learned a few tricks for going from 0 to 100 as fast as we can. We'll use the same secret sauce on your project that we did to raise $2.5 million in a month on Kickstarter.
Scale Lean
Our ethos of iteration means that whether you're at 100 users or 100 million, you're ready to pivot at the drop of a hat.
Emerging Technology
Digital & mobile app development is our bread and butter, but we do much more than that. We've been working on projects at the vanguard of new technology for years, and we're experienced in a wide array of emerging tech.
Virtual & Augmented Reality
The future of digital products lies beyond the screen – and if you've got ideas for how to create that future in the present, we'd love to help you make them real. From developing an AR game for the Geekie Awards to revamping the LA Public Library with fully interactive exhibits, we've been working in the VR & AR space for years.
Artificial Intelligence
The big kahuna of emerging tech, artificial intelligence it poised to reshape the world as we know it. Truly, it doesn't matter what's your business – if AI isn't somewhere in your roadmap, you're behind the times. We can help you use AI the right way, building a custom AI or piggybacking off existing frameworks to move your business forward.
Blockchain, Token Development, ICOs for Cryptocurrency
Many disagree on which coin will end up ruling them all, but it's safe to say that cryptocurrency will play a major role in the economies of the future. If you'd like to get in on the action before it goes mainstream, we can help – we're major crypto enthusiasts ourselves, and one of our cofounders is a self-professed cryptocurrency addict.
Chatbot Development
Chatbots are essentially programs with a “conversational interface”: instead of buttons and icons, chatbots use natural human speech to interact with users. We're already working on a number of these, and we can help you build a chatbot to automate customer support, give your brand a human touch, or launch a new business entirely. All you have to do is start the conversation with us (and yes, you'll talk to a real human).
Deep Learning & Machine Learning
A form of artificial intelligence, machine learning (or deep learning, they mean the same thing) is a framework that lets an algorithm learn to make associations and classifications organically by training on a vast pool of data. We've built a number of these algorithms over the years, and we'd be happy to either develop one fresh for your project or repurpose one of our own.
Staff Augmentation
Sometimes, you just need extra muscle – and we've got it in ample supply. Whether you're on a crunched timeline and need to ship a product fast or just want a couple outside experts on your coding strike team, our product designers and developers can amplify your in-house team to get the project done right.
Fresh Perspectives for Functional, Beautiful Design
Our designers focus on fusing form and function. We can bring the knowledge and experience we've gained from designing hundreds of apps to help refine your product – or design a new one from scratch.
60 Full-Stack Engineers at Your Disposal
Our coders are experts, and we speak a lot of languages. Whatever your build environment, our engineers will feel right at home. We follow every best practice to a T, and some of the biggest names in tech and entertainment speak to the quality of our software.
Stay Agile, Stay Alive
We use Agile frameworks every day in our work environment, so whether you're building in Scrum, Kanban, or Crystal, we'll fit effortlessly into your dev frameworks.
Let's Get Started Today
Whether you're just getting started with your app idea or you're a multinational trying to evolve your brand for the future, we're ready to work with you. Reach out to us today and let's start talking about your project ideas.
