QA / Testing
March 21, 2023

Navigating the Top 3 Mobile Testing Challenges of 2023

By 2025, the number of mobile users worldwide is projected to reach 7.49 billion (Statista).

Mobile devices boast one of the largest audiences worldwide and are becoming the preferred choice for most people.

While this fact alone is reason enough for any mobile app to adhere to the highest quality standards, reports on user behavior further reinforce the importance of quality mobile apps.

Mobile testing has become more critical than ever because of the trends in mobile users’ behavior and the increasingly demanding consumer market.

This article focuses on the significance of a tactical, comprehensive mobile testing strategy that can save developers a lot of headaches, time, and money. In today’s market, mobile testing takes center stage.

Mobile Testing Importance

So if you are thinking about developing a mobile application for your business, or you already have one in the market, and you are worried about having a good ROI, this article will expose the three main challenges that any QA team faces daily when we talk about mobile testing. We will also show why Rootstrap's QA team is the best choice to trust the test of your mobile application.

Challenge 1 - Variety of Mobile Devices

With so many mobile devices in the market today, testing your mobile application on every device can seem daunting. From different operating systems like Android and iOS to numerous brands and their continuous updates, it can be overwhelming to ensure that your app works correctly on each device and its new versions.

Testing the app on as many different types of devices as possible is crucial to maximize testing coverage. This requires selecting mobile devices based on the factors of your target users/region. Working with your QA, Project Manager, software developers, and Marketing teams can provide insight into the target audience's user personas and usage patterns.

Other factors to consider include screen sizes, popularity, recommended OS versions, expected traffic volume, industry, etc. With our expertise in different emulators, simulators, and mobile device farms, our QA team can create a mobile device matrix to establish the most suitable testing plan.

This plan should be reassessed quarterly or biannually to include new devices that become popular and reduce the priority of those that are waning in popularity. This approach will ensure a testing strategy for your business that uncovers compatibility issues, performance problems, and other bugs that may arise depending on the device type and operating system version.

Challenge 2 - The Importance of a Seamless Digital Experience

Focusing solely on the UI is no longer enough. Nowadays, ensuring the customer’s digital journey is seamless from start to finish is vital. Doing so will help you engage new users, differentiate your business, and inspire customer loyalty by offering personalized experiences.

To achieve this, it’s crucial to perform exhaustive functional testing. This ensures the system behaves as expected and doesn’t do anything it’s not supposed to do. Non-functional testing is also critical, especially regarding the following:


How many users do you expect to interact with the app simultaneously? With Black Friday approaching, will the app remain stable under a heavier flow of users? Performance testing ensures the app remains stable, functional, and responsive under different workloads.

Our QA team can help you determine if the system performs as expected regarding responsiveness and stability under any workload. See how we helped Ownable quadruple its Black Friday sales!


This type of testing focuses on the user experience. The aim is to make the app intuitive and easy to use so users can understand the design and how to interact with different components. We can help you determine if the navigability of the app is intuitive and easy for your target audience.

Our QA team can help you determine if the system is performing as expected in terms of responsiveness and stability under any workload.

To deliver an exceptional digital experience, you need to focus on more than just the UI. By ensuring your system behaves as expected, is intuitive and easy to use, and works consistently across different environments and hardware, you can effectively inspire customer loyalty and differentiate your business.

Challenge 3 - Importance of Mobile App Security

It’s no surprise that we haven’t talked about security yet. However, security testing is a crucial part of mobile app testing. If users perceive the product as insecure, they will abandon it immediately. Mobile app security testing is challenging but necessary to validate flows such as authentication and authorization, data security, hacking possibilities, and safe communication.

Our QA team specializes in discovering vulnerabilities in the app and validating that the information and data it contains are free of any potential risks, threats, or weaknesses. We ensure the software does not harm the user system or their data.

For example, if the app contains personal and confidential information, such as an electronic medical record, we will verify whether this information is protected from potential hackers.

We will also determine if the user’s password needs to be stored in encrypted form if two-factor authentication is required to log in, if users can make purchases with their credit card from the app, and if the session time is defined.

Our Team is Here to Help - Contact Us with Your Mobile Testing Questions!

Our trained professionals will guide you through these testing strategies to ensure your app is robust enough to provide users with reliable and secure products.

If you’re still reading, we’ve captivated your attention and we are thrilled about it! We believe we are the best team to bring strong QA solutions to your business.

Thank you for your time, and please feel free to leave any feedback or questions in the comments section.