CasesMedia & Coaching
Breakthrough: digitizing Tony Robbins’s coaching empire
Modernized the #1 life & business coach’s content platform, a rich new digital experience that puts his coaching in followers’ pockets, without sacrificing brand equity.
About the client
Tony Robbins is the nation’s #1 life and business coach, a household name for millions who have attended his live sessions. After building a coaching empire through books and CDs, he came to Rootstrap to bring his content platform into the 21st century.
The challenge
Modernize Tony Robbins’s coaching empire without sacrificing brand equity, while branching into new demographics.
What we did
We built a rich new digital experience that gives Tony’s followers a new way to access his coaching expertise and content library, coaching right from their pocket.
The result
Revolutionized Tony’s content-delivery system and created a way for people to get coaching anytime, anywhere.
Outcomes
- Revolutionized Tony’s content-delivery system
- Coaching available from any pocket
- Expanded into new demographics
Let’s build
what’s next
Scaling a platform, launching a product or taking AI to production? We’ll help your team move faster, with confidence.