CasesCommerce & Retail
Coloring outside the lines: a mobile app for an omnichannel beauty brand
When ecommerce demand spiked 10× during COVID, Rootstrap built iOS and Android apps, subscriptions, a color-bar companion, and loyalty, then transitioned them to the internal team.
About the client
In the midst of the COVID pandemic, Madison Reed, an innovative American hair-care brand, saw physical stores close and ecommerce demand spike 10×. The tech-driven company needed to adapt swiftly and overhaul its user experience.
The challenge
Madison Reed needed a partner to build a mobile app that enhanced their digital presence and integrated seamlessly with their customers’ experience, on a tight schedule, with a smooth transition back to their internal team.
What we did
After a comprehensive discovery phase, Rootstrap built iOS and Android apps focused on three features: subscription management (ecommerce for orders and product discovery), a Color Bar Companion to manage appointments, and a Loyalty Membership to deepen the brand relationship.
Outcomes
- Launched iOS + Android apps on a tight timeline
- Subscriptions, appointments, and loyalty in one app
- Smooth knowledge transfer to the internal team
Let’s build
what’s next
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