Elead Promo Case Study

Client Overview

Elead Promo is a leader in the promotional products and branded apparel industry, offering a wide range of services to enhance brand awareness and market share. They specialize in managing company stores, brand rebranding, and delivering high-quality promotional products and gifts. With a focus on client satisfaction, Elead Promo has built strong relationships across multiple industries.

Scope of Work

Rootstrap is providing full-service product development for Elead Promo, focusing on the duplication and migration of their legacy system. The project involves creating a new system with two main components: an admin platform and client-facing sites.

Key Contributions

Rootstrap's team has been dedicated to understanding Elead Promo's business model, working closely with them to replicate their existing system while improving its functionality. The migration of their data and client sites is also a key component of the project. Despite the challenge of having no access to the old code or database, Rootstrap successfully planned and executed the migration of the main data models to the new system.

Current Status

The project is still a work in progress, with milestone 2 already achieved. This includes the completion of the system's foundation and key features, now available for client testing and approval. Data migration has been successfully executed, with the main models transitioned to the new schema, and the client has been highly satisfied with the progress made so far.

Rootstrap's Strategy

Rootstrap's approach in this project has been centered around collaboration and strategic delivery. We focused on understanding the client's business needs, and our milestone-based delivery ensured that Elead Promo's core features and business value were prioritized. Our meticulous attention to detail in replicating the legacy system, coupled with an effective migration plan, showcases our technical and strategic capabilities. The client's satisfaction and the ongoing progress further solidify the success of this collaboration.

Looking Ahead

After delivering the first version of the product, Rootstrap is committed to maintaining a long-term relationship with Elead Promo. We plan to provide ongoing maintenance and continue improving areas of the system that can provide further business value.