Brightwheel + Rootstrap: Building for the Future of Early Education

About Brightwheel

Brightwheel is the leading all-in-one software platform for early education, helping childcare centers, preschools, and families manage billing, enrollment, communication, and child development.

Rootstrap's Role

Brightwheel partnered with Rootstrap through a long-term staff augmentation model, embedding a team of Frontend React.js developers, WordPress/Rails developers, QA engineers, and a Data Engineer to scale their product development efforts.

Key Contributions

• QA Improvements: Early feature analysis, ephemeral testing, Cypress execution optimization, Playwright automation frameworks.
• Frontend Innovations: Rework of timecards, staff profiles, Payroll product launch, activation flow improvements.
• Platform Stability: WooCommerce fixes, cronjob restructures, marketing site rebuild, API developments.
• Data Engineering: In-house scraping framework to enrich sales and marketing operations.

Delivering Results

Rootstrap consistently delivered high-quality releases aligned with Brightwheel's critical Back to School launches. Our efforts resulted in better feature stability, faster development cycles, improved customer satisfaction, and new efficiencies through automation.

A Model Partnership

Our relationship with Brightwheel is a blueprint for success: long-term partnership, cross-functional collaboration, adaptability to new tech, and deep commitment to client growth. We've even participated in Brightwheel's internal hackathons, exploring ways to apply AI to future improvements.

Client Quote

"We're happy with the quality of the service Rootstrap provides. Contractor resources are high quality and have good technology and communication skills. Rootstrap management has been a pleasure to work with, and they are fast and thorough in their follow-up."

— Julie DeLoyd, President