CasesEdTech
Building for the future of early education
Rootstrap embedded a cross-functional team into Brightwheel's development process for over four years across QA, Frontend, WordPress/Rails, and Data Engineering, consistently delivering high-quality results, especially around critical Back to School releases.
About Brightwheel
Brightwheel is the leading all-in-one software platform for early education, helping childcare centers, preschools, and families manage billing, enrollment, communication, and child development.
Rootstrap's role
Brightwheel partnered with Rootstrap through a long-term staff augmentation model, embedding a team of Frontend React.js developers, WordPress/Rails developers, QA engineers, and a Data Engineer to scale their product development efforts.
Key contributions
- QA ImprovementsEarly feature analysis, ephemeral testing, Cypress execution optimization, Playwright automation frameworks.
- Frontend InnovationsRework of timecards, staff profiles, Payroll product launch, activation flow improvements.
- Platform StabilityWooCommerce fixes, cronjob restructures, marketing site rebuild, API developments.
- Data EngineeringIn-house scraping framework to enrich sales and marketing operations.
Delivering results
Rootstrap consistently delivered high-quality releases aligned with Brightwheel's critical Back to School launches. Our efforts resulted in better feature stability, faster development cycles, improved customer satisfaction, and new efficiencies through automation.
A model partnership
Our relationship with Brightwheel is a blueprint for success: long-term partnership, cross-functional collaboration, adaptability to new tech, and deep commitment to client growth. We've even participated in Brightwheel's internal hackathons, exploring ways to apply AI to future improvements.
Outcomes
- Faster feature delivery and development cycles
- Reduced customer claims
- Improved system performance and team velocity
- Better feature stability and improved customer satisfaction through automation
“We're happy with the quality of the service Rootstrap provides. Contractor resources are high quality and have good technology and communication skills. Rootstrap management has been a pleasure to work with, and they are fast and thorough in their follow-up.”
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