CapabilitiesUX/UI Design
UX/UI Design
Research-led product design, prototyping, and design systems that ship alongside engineering, not handed off after it.
What we do
Product design
UX research
Prototyping
Design systems
Usability testing
Brand & visual design
Design at Rootstrap is embedded, not bolted on. Designers work inside the product team, researching real users, prototyping flows, and pressure-testing them before a line of production code is written, so what we build is grounded in evidence, not opinion. The output isn’t just screens; it’s a design system with tokens and components that engineering consumes directly, keeping the product consistent as it scales.
We cover the full arc: discovery and UX research, information architecture, interaction and visual design, usability testing, and the brand layer that makes a product feel considered. Accessibility is designed in from the first wireframe, and every decision is made with the engineers who’ll ship it, which is why our designs survive contact with production.
Tech we use
Figma- Design tokens
Storybook
Maze- FigJam
Questions clients ask
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Yes. Design at Rootstrap is embedded: designers work inside the product team, and every decision is made with the engineers who will ship it.
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A design system with tokens and components that engineering consumes directly, so the product stays consistent as it scales.
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Discovery and UX research, information architecture, interaction and visual design, prototyping, usability testing, and the brand layer. Accessibility is designed in from the first wireframe.
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Most engagements start with an AI / Design Discovery: a short validation sprint that ends in a clear plan before any build. From there, a team can own delivery end to end (AI-Native Product Delivery) or senior engineers can join your team (AI-Accelerated Staff Augmentation).
Let’s build
what’s next
We’ll scope it in an AI Discovery Sprint: clarity before commitment.