How Rootstrap Helped WalletJoy Set Their Direction & Launch A Personal Finance Site Like No Other

OUR OBJECTIVES

Refine and clarify brand direction

Determining target audience

Expedite launch process with additional, highly qualified developers

Design website front-end that’s user-friendly and aesthetically pleasing

Put together a final product that their internal team could maintain

WalletJoy was formed as an offshoot brand of Core Digital Media, as a personal finance site with financial and credit card advice. As they were building the brand from scratch, they had yet to fully flesh out the direction they wanted to take.

 

They also lacked a website and the team to build one quickly. WalletJoy’s developers had limited experience with front-end development and user experience,so the design process would take much longer than WalletJoy wanted to wait.



The Process:

WalletJoy was formed as an offshoot brand of Core Digital Media, as a personal finance site with financial and credit card advice. As they were building the brand from scratch, they had yet to fully flesh out the direction they wanted to take.

They also lacked a website and the team to build one quickly. WalletJoy’s developers had limited experience with front-end development and user experience,so the design process would take much longer than WalletJoy wanted to wait.



The Results

Rootstrap worked with WalletJoy to do extensive user testing throughout the website-building process. Countless interviews were conducted with members of the target audience to determine what their biggest pain points were and how WalletJoy could solve them.

Rootstrap has gradually passed the project back to the WalletJoy team for long-term maintenance and further development, with plenty of support to ensure their ongoing success.

With a strong brand focus and sleek web design, WalletJoy is ready to focus on monetization for this year and beyond. Initial signs look promising with the site seeing user retention figures that are exceeding WalletJoy’s internal expectations.



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