WalletJoy
WalletJoy’s aim is to take the stress out of finances by offering informational content on all of life’s biggest and most financially demanding moments, from getting married to buying a house.
WalletJoy’s aim is to take the stress out of finances by offering informational content on all of life’s biggest and most financially demanding moments, from getting married to buying a house.
Refine and clarify brand direction
Determining target audience
Expedite launch process with additional, highly qualified developers
Design website front-end that’s user-friendly and aesthetically pleasing
Put together a final product that their internal team could maintain
User testing and interviews
Beautiful front-end and easy-to-edit backend design
Flexible development process
From this, they decided to focus their content on major life events that often strain people financially, such as weddings and the birth of a child. The site included lots of illustrations to put users at ease.
The needs of the project were constantly changing as the brand took shape. When WalletJoy chose WordPress for their backend, as their in-house team was strongest with that platform, Rootstrap had no problem pivoting to accommodate them.
Creating a user-friendly experience
Everything was designed to be simple and user-friendly with thorough documentation for the entire process, allowing WalletJoy’s internal team to ultimately take over the project once the initial push was complete. However, Rootstrap’s team was fully prepared to keep supporting WalletJoy for as long as they needed.
Developing a new website within 3 months
Rootstrap provided WalletJoy with three developers who were able to develop an early version of the website within about 3 months -- far faster than WalletJoy’s team could’ve done alone.
WalletJoy’s website is clean and easy-to-use, both for their customers on the front-end and their internal team on the backend.
Rootstrap has gradually passed the project back to the WalletJoy team for long-term maintenance and further development, with plenty of support to ensure their ongoing success.
