Refine and clarify brand direction
Determining target audience
Expedite launch process with additional, highly qualified developers
Design website front-end that’s user-friendly and aesthetically pleasing
Put together a final product that their internal team could maintain
WalletJoy was formed as an offshoot brand of Core Digital Media, as a personal finance site with financial and credit card advice. As they were building the brand from scratch, they had yet to fully flesh out the direction they wanted to take.
They also lacked a website and the team to build one quickly. WalletJoy’s developers had limited experience with front-end development and user experience,so the design process would take much longer than WalletJoy wanted to wait.
Rootstrap worked with WalletJoy to do extensive user testing throughout the website-building process. Countless interviews were conducted with members of the target audience to determine what their biggest pain points were and how WalletJoy could solve them.
Rootstrap has gradually passed the project back to the WalletJoy team for long-term maintenance and further development, with plenty of support to ensure their ongoing success.
With a strong brand focus and sleek web design, WalletJoy is ready to focus on monetization for this year and beyond. Initial signs look promising with the site seeing user retention figures that are WalletJoy’s internal expectations.