Tony Robbins

Breakthrough App:
Digitizing a Coaching Empire

Tony Robbins Breakthrough



Modernize Tony Robbin’s coaching empire without sacrificing brand equity while simultaneously branching out into new demographics.


A rich new digital experience that gives Tony’s followers a new way to access his coaching expertise and library of content.


Front-end: Swift and Android Native App Back-end: Ruby on Rails


Roadmapped for 20k…
Recouped in 13 weeks


Revolutionized Tony’s content delivery system and created a way for people to get coaching right from their pocket.


Think you have a millon dollar app idea? These guys will be the judges.

Our Task: Modernize Tony Robbin’s Product Without Sacrificing Brand Equity.

Tony Robbins is the nation’s #1 life and business coach — a household name for over 4 million people that have attended his live sessions and countless millions that get his coaching sent directly to them. After building a coaching empire through books, pamphlets, and CDs, Tony Robbins came to us to bring his content platform into the 21st century.

After a 3-week roadmapping workshop with the Rootstrap team, we designed a responsive, engaging, and beautiful mobile content distribution system that helped Tony develop his app the right way, eventually producing a complete return on investment in less than 30 days.

Tony Robbins

The Beginning

During the first week of Tony’s roadmapping session, we brainstormed ways to turn his old content platform into a mobile-first system that gives users the ability to access his coaching anywhere. Looking forward, we identified the key problems we would go on to solve through the design of Tony’s first mobile app.

After defining the idea, we used detailed user stories and market research to create an in-depth product backlog. Next, we used the backlog to create mid-fidelity wireframes for extensive UX testing and refinement.

Rootstrap Session - Tony Robbins

“I reviewed the app and it’s totally spectacular. The approach that you took and the guidance you provided throughout the Rootstrap process has been phenomenal. I’m looking forward to continuing as partners!”

Rootstrap - Tony Robbins Picture Tony Robbins, CEO

Roadmapping Output

After just three weeks of roadmapping, we created a development-ready clickable prototype to collect customer feedback, test the product-market fit, and challenge our initial assumptions. Using those materials, we could approach development the right way, building a lean v1.0 that let us further test our assumptions and refine the product iteratively until reaching the final incarnation. Thanks to roadmapping and our development process, we successfully migrated Tony Robbin’s vast coaching empire from books, pamphlets, and CDs to a 21st-century mobile content platform that would generate continued interest from existing followers while also branching out into new user demographics. Thanks to roadmapping, Tony was able to develop his product efficiently, get it to market faster, and recoup his investment in a month.

Rootstrap - Tony Robbins Iphone App Preview 1 Rootstrap - Tony Robbins Iphone App Preview 2 Rootstrap - Tony Robbins Iphone App Preview 3 Rootstrap - Tony Robbins Iphone App Preview 4 Rootstrap - Tony Robbins Iphone App Preview 5

Our Design

Breakthrough — a rich, engaging, guided digital experience that gives Tony’s followers a new way to hone their focus, boost their motivation, and achieve the life they deserve.

Listen to what Tony had to say about his experience:

The Final Product


Breakthrough App — the app that resulted from Tony’s initial Rootstrap session — gives its users unlimited, on-demand access to the proven strategies that have made Tony Robbins the most successful life & business coach in the world. In 13 weeks, Tony recouped his investment and built an app that continues to engage a worldwide user base through his gamified, mobile-first content library.

Rootstrap - Tony Robbins Android App Rootstrap - Tony Robbins IOS App
Rootstrap - Tony Robbins App Preview