Breakthrough App: How Rootstrap Digitized Tony Robbins’ Coaching Empire

Modernize Tony Robbins’ Coaching Empire Without Sacrificing Brand Equity.

Modernize the product without sacrificing brand equity while simultaneously branching out into new demographics.

The Technology

Front-end: Swift and Android Native App Back-end: Ruby on Rails.

The Impact

Revolutionized Tony’s content delivery system and created a way for people to get coaching right from their pocket.

The Solution

A rich new digital experience that gives Tony’s followers a new way to access his coaching expertise and library of content.

The Stats

Roadmapped for 20k…
Recouped in 13 weeks.

The Press

Think you have a million dollar app idea? These guys will be the judges.

During the first week of Tony’s roadmapping session, we brainstormed ways to turn his old content platform into a mobile-first system that gives users the ability to access his coaching anywhere.

After defining the idea, we used detailed user stories and market research to create an in-depth product backlog. Next, we used the backlog to create mid-fidelity wireframes for extensive UX testing and refinement.

The Process:

After just three weeks of roadmapping, we created a development-ready clickable prototype to collect customer feedback, test the product-market fit, and challenge our initial assumptions. Using those materials, we could approach development the right way, building a lean v1.0 that let us further test our assumptions and refine the product iteratively until reaching the final incarnation.

The Results

Breakthrough App — the app that resulted from Tony’s initial Rootstrap session — gives its users unlimited, on-demand access to the proven strategies that have made Tony Robbins the most successful life & business coach in the world.


In 13 weeks, Tony recouped his investment and built an app that continues to engage a worldwide user base through his gamified, mobile-first content library.


View more case studies