Defining a strategy to both bringing a product to life and evolving over time demands managing different aspects of the product and business. A good strategy takes into consideration a vision of the market and product goals. Managing your strategy effectively means that you are achieving clear communication of your team's visions and goals, defining your place in the market and managing a product roadmap.

During a product lifecycle, the most important thing that needs to be taken into consideration is that many things change. Capacity to adapt, is more important than having the right initial assumption. With that in mind, we have created and optimized our process around agile concepts.

Agile is a set of principles that embrace change.

After a product launch, or even during early releases with closed groups, a product manager monitors and analyzes data to understand if the team's assumptions are correct. There are different types of metrics, such as financial, user engagement, user interest, user satisfaction, among others. Defining which data will be captured is a key part of this activity.

We strongly believe that any successful product has to learn and evolve. Continuous discovery is used in agile environments where research is comprised of small and frequent activities throughout the entire product development lifecycle. This process surfaces very valuable customer feedback into all product decisions instead of focusing on one-time research or assumptions.