Roadmapping

Define your concept, validate your idea, and set the stage for full development. Roadmapping takes you from basic idea to development-ready in just 4 weeks.

Roadmapping session image

Why do we Roadmap?

Roadmapping is our secret sauce. It helps us answer the important questions about your product before investing the time and capital to develop: what is the key value proposition? Who is the core customer? What do we need, at minimum, to take the product to market? Through roadmapping, we identify every opportunity, create your MVP, and build you a roadmap to make sure that when you head into development, you’re ready.

Put simply, we do this because it de-risks your investment. Creating a digital product is an expensive, time-consuming process that can easily eat through hundreds of thousands of dollars and years of your life. If you’re going to build something, you need to know that it’ll work. Roadmapping helps you be sure of your product and your process before diving into development – and it prepares you to develop as quickly, efficiently, and effectively as possible.

The Roadmapping Process

Rootstrap’s Roadmapping process is a two to three-week workshop where we dive deep into the concept for your product, design a solution that solves the core problem while staying lean, and prepare you with everything you need to develop your product the right way. At the end of a Roadmapping session, you’ll come out with a clickable prototype, a step-by-step blueprint for development, and the knowledge that your product is ready for its users.

We break the Roadmapping process into several phases, each designed to push you closer to being ready for development. At every phase, our goal is to learn about your product and your users: we want to understand why people need your product, what they want from it, and how to get it to market as quickly and efficiently as possible.

Phase 1

Define

At the start of a Roadmapping session, our aim is to define the core concept of the product. This goes beyond feature lists or screen flows: we’re trying to understand, plain and simple, what the product does. Tying into that, we’ll do a deep dive into your competitors to see who else is in the space, what they’re doing right, and how we can do it better. By the end of phase 1, we’ll have a clearly defined concept, a model of the customer journey, and a full understanding of where your product sits in its ecosystem.

Roadmapping Process - Define
Roadmappong Process - Sketch
Phase 2

Sketch

With a core understanding of our basic problem and product concept, it’s time to explore as much of the solution space as possible. During sketching, we start throwing a lot of paint at the wall: we want to explore all the different ways we might build the product and solve the problem so we can narrow it down to the one way that will succeed.

Phase 3

Prototype

Now that we have the product idea fleshed out, it’s time to build a prototype. Our designers will turn your concept into a beautiful, clean, and intuitive reality, creating a clickable prototype you can share with potential users and investors alike. This is where we take the work we’ve done and turn it into a tool you can use to test with users, raise money, and take your product to the next level.

Sample Prototype
Roadmapping Prototype
Roadmapping Process - Refine and Prep
Phase 4

Refine & Prep

With all the pieces in place, it’s time to get you ready for development. We’ll dive deep into the tech behind your product, creating a fleshed-out and prioritized backlog that tells you everything you need for both v1.0 and the full-scale launch, as well as an estimate you can trust, a timeline for full development, and a step-by-step roadmap for getting there. After our UX experts put the finishing touches on your prototype, you’ll be ready to raise capital, head into development, and bring your product to market the right way.

Who We've Helped

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Roadmapping by the Numbers

We’ve roadmapped with over 250 companies ranging from the biggest names in tech and entertainment to kids from Idaho no one has ever heard of. Time and again, the process has proven one thing: it works. Here’s the data to back it up.

27%

27% of Roadmapping alumni go on to receive at least $250,000 in pre-product capital

5,930%

Rootstrap alumni have a 5,930% better chance of getting funded than the average startup

8%

8% of our alumni raise more than $1 million in capital

$500m

$500 million aggregate capital across 250+ successful product launches

Graph with Rootstrap Stats
$500 million aggregate capital across 250+ successful product launches $500m Half of that subset – 8% of alumni – raise more than $1 million 8% 18% of Roadmapping alumni go on to receive at least $250,000 in pre-product capital 18% Rootstrap alumni have a 2,600% better chance of getting funded than the average startup 2,600%
$500 million aggregate capital across 250+ successful product launches $500m Half of that subset – 8% of alumni – raise more than $1 million 8% 13% of Roadmapping alumni go on to receive at least $250,000 in pre-product capital 13% Rootstrap alumni have a 2,600% better chance of getting funded than the average startup 2,600%

Alumni include Snoop Dogg, Tony Robbins, Fanbread, Spotify

Rootstrap Alumni - Snoop Dogg Rootstrap Alumni - Tony Robbins Rootstrap Alumni - Fanbread Rootstrap Alumni - Spotify
Be the next one

Let’s Talk About Your Idea

You don’t have to be a technology wizard to work with us – we’ve roadmapped with clients big and small, and some of our most successful alumni have been people who had never launched a tech product before.

Let’s sit down and have a conversation about your idea – either ace to face, Facebook Messenger, Google hangouts, or over the phone. We don’t bite, there’s no commitment, and who knows – we might just change the world together.

Let's launch your product