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Client

MasterClass

Strategy, Mobile Development, Web Development

The Client

MasterClass is the streaming platform where anyone can learn from the world's best. With an annual membership, subscribers get unlimited access to instructors and classes across a wide range of subjects including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing, and more.

Step into Anna Wintour’s office, Ron Finley’s garden, and Neil Gaiman’s writing retreat. Get inspired by RuPaul, perfect your pitch with Shonda Rhimes, and discover your inner negotiator with Chris Voss.

Helping MasterClass Build New Features and Double its Revenue

The Challenge

Bolster MasterClass Team to Scale Faster

MasterClass was struggling to find local, high-quality talent in one specific programming language for their frontend, ReactJS. As this language was common for other major companies in the Bay Area, it was hard to recruit capable coders who weren’t already working at another large organization.

Develop Back & Frontend Functions and SEO Initiative

Without this language, our client’s forward motion was bottlenecked. MasterClass was bringing in new users and new celebrities to teach classes but couldn’t capitalize on all of this growth with new features and functionalities. Its small in-house team couldn’t develop quickly enough to keep pace.

“From an SEO perspective, the execution speed is brilliant, and the code quality is solid. That helped us  build up our SEO initiative from the ground up, making it a major organic channel for us.”

                                                              Mandar Bapaye,

                                             VP of Engineering at MasterClass

The Solution

Identifying Key Website Improvements

MasterClass hired one of Rootstrap’s top developers to support its internal team. Our developer brought Rootstrap’s quality standards and processes with him.

Within a few weeks, he identified dozens of opportunities for improvement within the current MasterClass website. He also started coaching MasterClass’s developers on how to produce higher-quality code.

Transforming Existing Back & Frontend Code

MasterClass hired two more Rootstrap developers, who made such a substantial transformation to the quality of the frontend code that they were also asked to work on the backend framework.

As MasterClass brought on more Rootstrap developers, they could scale much quicker by rapidly testing, deploying, and perfecting new features. These improved processes resulted in a considerable increase in revenue for our client.

Key Technologies Used

Mobile & TV Technologies - Native Android, Native iOS, Apple TV, Roku

Web Development - ReactJS, NextJS, Typescript

DevOps Technologies - Heroku, AWS, Nginx

Data Engineering - Segment, Optimizel

Backend Development - Ruby on Rails

The Result

Scaling from Startup to a Global Empire

MasterClass went from a burgeoning early-stage startup to a massive online education empire. Starting with just a handful of developers, Rootstrap scaled up to over 50+ developers and designers working on MasterClass’ internal projects for over 5 years. This relationship was so successful that they eventually asked Rootstrap to vet MasterClass’s in-house developers.

Increased Revenue and Millions of Visitors

MasterClass has doubled its revenue year-over-year for the past two calendar years. In addition, our client receives over 3M visits to its website every month. Thanks to the continuing collaboration with Rootstrap, MasterClass continues to scale rapidly with new users and features.

"One thing we do is not treat them as an outsourced team. We think of them as one big team. They’re part of all our code initiatives."

                                                          Mandar Bapaye,

                                            VP of Engineering at MasterClass

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