Globalization Partners

Software Architecture, Web Development

How Rootstrap Helped Globalization Partners Achieve a 95% Client Satisfaction Rate With Mission-Critical Software

About the Client

GLOBALIZATION PARTNERS helps companies engage and manage a global workforce without legal  complexities and unpredictable costs. Their mission  of helping companies to scale globally by laying  down the framework in alternative regions and  markets was a reflection of our own work helping  clients to scale their growth. A multiple-year Inc 5000 honoree, their clients  include General Dynamics, iRobot, Moz and Yelp,  spanning industries of Legal, Private Equity, Venture  Capital, Transaction Advisory, Payroll/HR among  others. Their platform can help you engage and manage a global workforce without legal complexities and unpredictable costs. Globalization Partners minimizes the risk of global expansion and enables fast entry into new markets. GP has been helping American companies in their expansion to over 180 countries.

The Challenge

Reduce Friction in Efforts to Scale

When companies are facing rapid growth, difficulties and opportunities arise in different channels, from the technical to the operational. A strong engineering component can help with cross-functional issues in scale, and this project was a prime example. GLOBALIZATION PARTNERS primary service needed smoother application and management through software.

Accelerate App Development Process

GLOBALIZATION PARTNERS had to move faster to execute expansion plans. They never had a remote team before, and they had many concerns, from data security to organization to working together with their internal team. After diving deep into their platform, we took over the development of new iOS and Android apps that were aligned with the company's growth plans.

Our Solutions

We operated as their cloud-based CTO by taking on all technical aspects of the business, allowing them to improve their services, give their customers better access to technology, and align their tech capabilities with their already impressive achievements and clout.

Beyond the technical strategy, we executed a paradigm shift to help the platform scale effectively where previously it was incapable, with APIs and the introduction of React.JS allowing automated tests to be run, without disrupting their existing business.

New functionality was implemented via our team, including a multi-country integration with Acumatica, an enterprise-grade accounting system vital for Globalization Partners mission of helping companies scale globally.

The Result

Our efficiency and experience in managing engineering efforts delivered substantial development savings to Globalization Partners, without limitations of functionality or scope in their platform.

This enabled them to acheive their aggressive revenue goals in 2019 of $0.5bn, courtesy of 100 new clients a quarter using the software we built, along with a $150M investment raise.

Our development efforts have continued to support Globalization Partners’ meteoric rise, while continuing to deliver a stellar user experience reflected in their 95% client satisfaction rate.

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