Strategy, Web Design, Web Development, App Development, QA

Increasing Revenue for Emeritus by Improving its Enrollment Functionality


Emeritus is an online education platform offering courses from top-rated universities. It is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments worldwide. Students can accelerate their careers by enrolling and receiving certification from a university of their choosing via globally connected classrooms.


Emeritus enlisted Rootstrap to lead its engineering team, as it had a dated web application and limited tech resources. Emeritus needed to transition away from an underperforming technical partner seamlessly. The Emeritus Enrollment Engine needed a complete rebuild to improve website performance and functionality to avoid platform crashes that had been occurring.

The Solution

Rootstrap's developers successfully migrated the previous Emeritus system onto a new and improved platform while maintaining website functionality.

Core Platform Updates:
  • New back and frontends on higher-performing Ruby on Rails and React applications.
  • An SSO flow (single sign-on flow feature) to improve the Enrollment Engine functionality.
  • Subdomains to create unique white-label experiences for each university partner.

Key Technologies Used:
  • Ruby on Rails & ReactJS
  • Python & Node.JS
  • Django & Java
  • Net Core & Swift
  • Angular & Solidity
  • Kotlin, Elixir, & Phoenix

The Success Story

After the launch of the revamped platform, Emeritus saw an 18.1% increase in revenue in just six months, courtesy of its increased conversion rates.

Our client also saw a 49% increase in enrollments after our Emeritus Enrollment Engine updates drastically improved the system’s performance.

"Rootstrap’s work has been pivotal to the company’s success in securing investments. They provide high-quality resources that are incredibly skilled and always strive to broaden their expertise. Their seamless integration with the internal team sets them apart, as does their ability to communicate."

                                                         Jesse Ocon,

                                                VP of Engineering at Emeritus

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