Mobile App Development

Building a People Experience Platform for BetterUp

The Client

Since 2013 BetterUp has been pioneering growth for the Whole Person™. BetterUp believes that well-being and peak performance go hand in hand. And that through custom support and strengthening mental fitness, you unleash personal and professional potential.

The BetterUp® experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness. The results? People living more meaningful, vibrant lives with greater clarity, purpose, and passion.

The Challenge

Enhance BetterUp's Engineering Team

BetterUp turned to Rootstrap to lead its team in redesigning and improving two existing platforms, an analytics dashboard and an assessments framework. Both platforms needed to scale quickly, as they struggled to handle a high volume of users, and bigger accounts faced performance issues. 

Incorporate BetterUp's Partners and Systems

BetterUp works with over 2000 different organizations serving over 500k employees, making performance, privacy, and security critical factors in developing its platforms. With over 100 developers split into small groups, Rootstrap's engineers had to quickly learn new technologies and collaborate with many teams and different systems to align with each.

The Solution

Own the Development Cycle and Planning Process 

BetterUp hired two senior Rootstrap engineers who drove the sprint process, led regular stand-up calls, and took ownership of project management. They conducted internal 2-3 day working sessions on the necessary product features for the platforms. 

Add New Platform Features and Fix Performance Issues

Rootstrap’s engineers added multiple new functionalities and fixed performance issues to help increase user engagement on both platforms. These new features allow ​​users to measure their progress, view business outcomes such as employee retention and performance, and manage their products and users.

Key Technologies Used

Web Development - Ember.js

Backend Development - Ruby on Rails

Project Management - JIRA, Confluence

Data Engineering - Looker, dbt, Snowflake

DevOps Technologies - Heroku

The Result

Increase in Users

BetterUp saw a significant increase in engagement on both platforms, where the original analytics dashboard could only handle 5000 users per account; the new platform can now manage accounts with over 100k users.

Millions of Sessions

After Rootstrap’s work, BetterUp reached a milestone of two million member sessions on its platform, successfully achieving the objective of increasing user engagement and putting the startup in a strong position to continue to scale. 

“This milestone represents 2 million moments where a member has signed up — to grow, be challenged, and find deeper connection. It’s 2 million moments where a BetterUp Coach provided a different perspective, an insight, a reflection.” 


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