If we’re talking functionality, Android is also a more flexible platform than iOS. User acquisition is cheaper for Android apps, meaning it’s less costly and easier to scale a user base for an Android app than on iOS. Another awesome note that makes Google Play stand out? It allows you to publish updates in just two hours. That’s a lot shorter than the App Store’s waiting period, which ranges anywhere up to two weeks.
Such flexibility makes development easier and faster. For that initial v1.0 on Android, we
can ultimately push it a lot easier and faster on Android than on iOS. Not only that, but
we also can gather data from users and iterate the app in real time on the Android
platform. When it comes down to it, as a business strategy we always recommend
releasing on both platforms. Still, if you’re a small emerging business and the purse
strings are limited, we’ve seen many companies reach success by building an initial
user base on Android. Once that’s in a solid market position, then you can decide to
launch and move forward on iOS.
In all honesty, we know that there’s no one size fits all answer to this decision. It all
comes down to your unique, one-of-a-kind app and what it needs development-wise.
What’s your concept, your key value proposition, and your target user demographic?
These are the kinds of questions we’ll help you answer in Discovery, and from there
comes a pretty natural solution on which platform (iOS, Android or both at once) is right
for that v1.0 launch.
Before you even start building out that app of yours, it’s imperative you get those very
questions answered. Work with us and we’ll make sure you find the right ones.