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Mobile App Development in Austin

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The Best Mobile App Developer in Austin

Austin is the jewel of Texas, with an impressive startup scene that’s only getting more impressive. Between its growing community of fresh companies and its cultural events like the SXSW tech and music festival, Austin is one of the most attractive growing markets for US entrepreneurs – and if you’re thinking about launching a mobile app in Austin, Rootstrap can help. 


Rootstrap is a global team of app developers, interaction designers, product strategists, and (big) dreamers serving the Austin market and beyond. We’ve helped build and launch mobile apps for some of the biggest names in business – Tony Robbins, Spotify, and Epson are just a few of our clients – and we’re currently accepting new projects. 


Want to partner with an app developer you can trust? Our record speaks for itself. Let us help you build an app that does the same. 

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Our focus is to derisk your investment and deliver you a product that users will actually engage with. We've developed 250+ products for 500 founders with a combined revenue of 100m+. We battle-test every idea that we work on to make sure it can stand the test of time throughout market shifts and rends.

Mobile App Development in Austin

Mobile app development is our bread and butter, and we’re one of the best mobile app developers serving the Austin market. Globally, we have a distributed team of more than 60 full-stack engineers, and we have a portfolio of projects in just about any industry, vertical, or programming language you can think of. 


But at Rootstrap, we try to go beyond sheer technical ability. Because ultimately, you can have the best software design in the world: if your app isn’t sound from a business and strategic perspective, it won’t make money.


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We aim to make sure that doesn’t happen. As app developers, we focus on ROI-driven development. We are not your yes-people – we’re here to be consultants to you, and we’ll work with you until your app is primed to generate real ROI and growth for your business. Before starting development, we’ll work to gain a detailed understanding of your business model and market so we can make smart decisions in developing your app. And at every stage of the development process, we’ll be keeping our eyes on the overarching goals of your business and how your mobile app serves those objectives.

In keeping, we proudly practice Agile mobile development. Agile is a software development methodology that eschews detailed plans in favor of creating working software as early as possible in the development process. The core principles of Agile are outlined in the Agile Manifesto, something that every app developer at Rootstrap basically has tattooed on their heart:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

To understand Agile in practice, take the analogy of building a car. Traditional development approaches, such as Waterfall development, structure software development as a linear process building towards a single finished product. First, you plan out the car, draw up schematics, and prepare for manufacturing. Then, you build each individual car part. Finally, you assemble them into a functional car.

Agile takes a different approach, orienting the development process around core function instead of detailed plans. In Agile, you wouldn’t start by making all the individual parts of a car – you’d start by creating something that moves you forward. In other words, a Minimum Viable Product (MVP) – something quick to build that accomplishes the core function of the app, if only partially. Say, a skateboard.

In this analogy, we build the skateboard because it achieves the basic functionality of the product: movement. With our skateboard MVP, we can test the product with real users and get their feedback. We can then incorporate that feedback into the next iteration – say, a bicycle. Something that still performs the core function on its own, but does it better than the last iteration. After another round of testing, we’d build the finished product: a car.

Why go to all this trouble? Because it allows us to start testing the product with users at the beginning of development instead of the end. Leaving testing to the end means you’re flying blind until you’ve built the entire product. There’s no way to know if people actually want what you’re building. If they don’t, you’re dead in the water.

Whether we’re building a mobile app for a first-time entrepreneur or an enterprise company, we’ve found this Agile, iterative approach to be the best way to achieve reliable ROI. In fact, here’s what Tony Robbins himself had to say about our process:

“I reviewed the app and it’s totally spectacular. The approach that you took and the guidance you provided throughout the Rootstrap process has been phenomenal. I’m looking forward to continuing as partners!”
– Tony Robbins, CEO

You’re on a journey, we’re the life raft

25%

Raise money

$45m

Highest Company Valuation

124

Apps Launched

100m

Aggregate Product 

Downloads

170+

Happy Founders

Mobile App Design in Austin

Ok, now you understand Agile – but before any of that, we have to start with mobile app design. Thankfully, we have a process for that too: Roadmapping. 


Roadmapping is a pre-development product strategy workshop. In Roadmapping, our mission is to answer the big, important questions about your app before building it. Who is this for? What benefit does it create in the lives of users? Where will this product live in the existing market?


Spending time investigating these questions before development helps us make sure the app is worth building. From there, we can either head straight into development or pivot to a new, better idea.


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Unlike most app developers in Austin, we structure Roadmapping as its own, standalone service, completely separate from app development. We do this because we believe that a discovery process like Roadmapping is necessarily at odds with the app development process.

If you ask these questions simply as a precursor to starting development, it’s almost inevitable that you’ll only find the answers you were looking for in the first place. Structuring Roadmapping as a standalone service makes the process more honest: we can take the time to truly do the legwork, and if we discover that the app isn’t a viable idea after all, we still have room to pivot.

But theory only works in theory. Sure, we can explain why we do things this way, but that only matters if it’s borne out in the results. Thankfully, our numbers speak for themselves:

  • 18% of Roadmapping alumni raise over $250,000 in pre-product seed capital.
  • 8% of Roadmapping alumni raise more than $1,000,000 in capital.
  • Roadmapping alumni have a 2,600% better chance at funding than the average startup.
  • In all, Roadmapping alumni have raised $500 million in aggregate capital.

Roadmapping is our secret sauce. It’s like a startup in a box: a comprehensive founder bootcamp, mobile app design, and business strategy crash course that puts you in the best possible position to develop your app and achieve sustainable growth for your business.

Full Stack Development

iOS, Android, Rails - You name it, we support it.

Help you flesh out your ideas and strategies

Design Thinking

We help clients with ideation, customer validation, launch plans, and beyond.

Strategy beyond the CMD line

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The Best Mobile App Developers in Austin

Choosing a mobile app developer is like committing to a long-term business partner. This isn’t just another vendor or service provider: you’re trusting an organization to shape the very foundations of your product. 


That means technical excellence is a must. And we have it in spades.


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Our team is home to more than 60 full-stack engineers who can code with the best of them. We’re militant about code quality, and we adhere to a rigorous standard for the engineers we bring on. Whether it’s enterprise or MVP, iOS or Android, virtual reality or financial tech, if you can think it up, we can build it – and we’re fluent in just about any programming language or environment:

  • Ruby On Rails Development
  • iOS & iPhone App Development
  • Android App Development
  • HTML5 Mobile App Development
  • HTML5 Web App Development
  • CSS Web Development
  • Augmented & Virtual Reality
  • Unity3D & Game Design
  • API Development
  • Swift
  • XCode
  • Objective-C
  • C+
  • C++
  • JQuery
  • JavaScript
  • Sass
  • Compass

Seriously – if you can dream it, our engineers can put it on a screen.

But we’re more than just app developers. Our team has UI designers, UX architects, product developers, graphic designers, business strategists, growth hackers, and any other skill set you could need to build a mobile app and turn it into a thriving business. Working with Rootstrap is choosing a partner for the long-term: we have the resources to grow with you and the expertise to help with every part of the process.

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Rootstrap Success Stories

Case studies from previous clients

Mobile App Development for iOS in Austin

When most people think about app development, they think iOS. This could be the availability heuristic – after all, Apple tends to dominate consumer electronics in developed markets like the US. But the reasons for iOS mobile app development go beyond first impressions. 


Pound for pound, iOS apps offer a larger, more lucrative market than Android apps. The App Store generated roughly $40 billion of revenue worldwide in 2017 – double the Google Play store’s $20 billion revenue figure. iOS app development presents a bigger pie, which can translate into a more profitable mobile app. 


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But iOS development comes with downsides. The App Store is a less flexible marketplace, and ultimately, you’re at the mercy of Apple, Inc. Apple retains full control over what does and does not go onto the App Store, so it’s entirely possible to build an app only to have it rejected by Apple (although this is very rare). Furthermore, the App Store requires a review period of a few days to two weeks. This can slow down the launch and iteration process for a mobile app.

Still, iOS app development is an attractive option, especially in Austin. Apple dominates in the US, so launching on iOS is a good bet if you’re targeting the local Austin market. Ideally, though, we recommend developing your app for both iOS and Android platforms.

Mobile App Development for Android in Austin

Why develop for Android?


For starters, Android generates more downloads. While the Google Play store made half the revenue of the App Store in 2017, it generated 64 billion downloads in comparison to Apple’s 28 billion. This means the potential user base for Android apps is larger and more accessible, and we’ve also found that user acquisition is cheaper for Android apps. 


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Android is also better-positioned for growth than iOS. Apple dominates in developed markets like the US and Europe, but Android is dominant in emerging markets like Latin America and China. As these markets mature, Android will grow with them – and developing an Android app positions you to take advantage of that growth.

Outside of global market position, Android is a more flexible platform than iOS. Remember that App Store review period? With Android, there’s no such thing. We can publish changes to an app on the Google Play store in just 2 hours – which makes the process of iterating and improving an Android app much faster than on iOS.

While we generally advise clients to develop their app for both platforms, if capital is tight, developing on Android first can be a smart move. Starting on Android lets you build a user base with less money and iterate your app faster, making it much easier to improve your product in the early stages. And once you achieve traction with Android, it’ll be that much easier to launch on iOS.

Start Developing Your App in Austin

At the end of the day, all of these issues – the platform, the business model, the technical architecture – depend on the specifics of your product. You can’t know the best option until you’ve done the work of finding it. That’s exactly what we’re here to help you do. 


So go ahead – give us a call. We don’t bite, and we’re always happy to talk about potential new projects. Even if it’s just a quick, friendly chat, we’d love to hear from you.


Even the Facebooks and Googles of the world ultimately started as a conversation about a pie in the sky idea. Whether you have a detailed feature list and go-to-market plan or just your own pie in the sky, back-of-the-envelope idea, we’d be happy to hear it. 


Drop us a line. At the very least, it always helps to get a second pair of eyes on an idea for a new business. 


And with the right support, we can help you turn that idea into a thriving organization.


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