NYC Application Development

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App Developers in New York

At Rootstrap, we believe in doing things differently. By fusing unparalleled experience in business strategy with a world-class, enterprise-ready team of full-stack app development engineers, we provide start-to-finish support for ideating, validating, and building your mobile app or software product. Plus, with a plethora of growth marketing experience under our belt, we can help you scale your mobile app and build a user base using the leanest, highest-return methods available. 

Roostrap is more than just an app development company – we’re a creative business development studio. And with a presence in New York City, we’re ready to take your app live in the big apple. 

When you work with Rootstrap, you’re getting a dedicated team of NYC mobile app developers – but you’re joining a family that spans continents and is hell-bent on seeing you succeed.

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Our focus is to derisk your investment and deliver you a product that users will actually engage with. We've developed 250+ products for 500 founders with a combined revenue of 100m+. We battle-test every idea that we work on to make sure it can stand the test of time throughout market shifts and rends.

Mobile App Development in NYC

Mobile app development is our bread and butter, and we have a dedicated team of app developers serving the New York market. 

We’ve built everything from lean, single-function MVPs to enormous enterprise mobile apps serving global user bases, and we work closely with our clients to make development decisions rooted firmly in real, meaningful business outcomes. Our team scales to meet the needs of your organization, giving you the flexibility to start small and lean with the knowledge that when it comes time to grow, we have the development muscle to back you up. And with a team of more than 60 full-stack engineers spread across multiple time zones and continents, we’re ready to grow when you are.

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We’ve cut our teeth in a wide range of industries and verticals, but in all of our projects, we place a focus on making informed decisions and grounding the development process in real business outcomes. This means that our mission isn’t just to blindly build an application: we want to get a deep understanding of your business model so we can tie every decision to your overarching business goals and strategy. This allows us to create applications designed – at every level – to generate real ROI and growth for your business.

In keeping with this mindset, our app development philosophy and process is firmly rooted in an Agile framework. Agile app development is a framework for developing software that focuses on creating working, functional programs instead of a comprehensive plan – in other words, build first, test, and iterate. The principles of Agile are outlined in the Agile Manifesto:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change over following a plan

We rely on Agile app development because, time and time again, it works. Agile is a flexible methodology that allows us to respond to new information and keep the app development process flexible, yet efficient. Whether you’re a scrappy, two-person startup or an enterprise corporation looking to test new product ideas, we provide app development that’s flexible, ROI-minded, and ready to grow and change with your business. That’s a recipe for success no matter what your app idea.

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Mobile App Design in NYC

Maybe you know exactly what you want to build and already have a detailed backlog, feature set, and go-to-market strategy. Or, maybe you only have an idea scrawled on the back of a napkin – it doesn’t matter. Rootstrap is here to help you succeed. 

If you’re not sure exactly what you want to build – and most people aren’t – our NYC mobile app design team can help. We’ve helped launch more than 250+ successful products through our Roadmapping workshop, and that experience has given us a firm understanding of what works and what doesn’t in mobile app design.

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The cornerstone of our mobile app design process is the Roadmapping workshop: an immersive, 3-week pre-development product workshop focused on taking your idea from vague concept to development-ready prototype. Roadmapping is essentially a startup in a box: we define your idea, validate it in the market, and build out a comprehensive app design so you can move into development as efficiently as possible.

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iOS, Android, Rails - You name it, we support it.

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We help clients with ideation, customer validation, launch plans, and beyond.

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The Best Mobile App Developers in NYC

Our team is distributed. We’re awake when you are, we work when you do, and we can adjust to fit any time zone. 

Our team has chops. For days. We have more than 60 full-stack engineers and we’ve built products in just about any language you can think of. Our code is always world-class and we employ a host of tools and techniques to make sure it stays that way. Whether you want to build in Ruby, Swift, JQuery, Sass, or anything else under the sun, chances are we’ve already got a portfolio in the same language.

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And our team has history. We’ve worked with some of the biggest clients and companies in the world, ranging from entertainment titans like Snoop Dogg and Tony Robbins to worldwide corporations like Salesforce and Epson. Of course, that doesn’t mean we don’t love working with first-time solopreneurs – but no matter how big or small the project or the client, we bring the same spirit and process to every project.

The Rootstrap team features mobile app developers developers, UX and UI designers, business strategists, user testing ninjas, and experience architects that bring a passion for crafting incredible products to realizing your vision. Working with Rootstrap means working with a team of experts that’s equally scrappy and methodical, daring and disciplined, lean and agile but equipped with enterprise-sized resources.

Every person on our team is dedicated to the success of our clients – from our CEO and cofounder, Ben Lee, to mobile app developers and designers like Alejandro Fernandez, Carolina Rombys, and so many more. When you work with Rootstrap, you’re getting a dedicated team of mobile app developers in NYC – but you’re joining a family that spans continents and is hell-bent on seeing you succeed.




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Mobile App Development for iOS in NYC

Why iOS?

iPhone app development is a no-brainer. Apple’s iPhone dominates some of the most lucrative markets in the mobile application world, and building an iOS app gives you direct access to these consumers. While the Android app market is larger in size, iPhones reign supreme in some of the most developed geographic markets like the US, greater North America, and Europe.

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This bears out in the data. In aggregate, iOS apps make more money than Android apps: the App Store generated $34 billion in revenue in 2016, compared to just $10 billion on the Google Play store. The difference is even more stark when you consider app downloads: in the same year, the App Store saw 29 billion downloads, compared to the Google Play’s 63 billion downloads. That means, pound for pound, downloads for iPhone apps are statistically worth more than Android app downloads – so mobile app development for iOS may be the most lucrative option.

That said, iPhone app development has its drawbacks. Chiefly, iPhone apps must be approved by Apple before they can be listed in the App Store, and this process can as long as two weeks. This means iOS app development is a slower process when it comes to pushing changes and iterations, which may hamper mobile apps in their early stages. We’ve found user acquisition to be more expensive for iOS apps as well, which makes the mobile app design phase all the more important: the better your app can satisfy its user, the easier it will be to grow the user base.

Naturally, however, this all depends on the specifics of your app idea. The design of your mobile app, its key features, and its core user all matter when deciding whether to go with iOS app development or Android app development. Thankfully, as a leading mobile app developer serving the NYC market, we’re more than qualified to help you make that choice – and if you decide to launch on both stores, we’re experts in both programming languages.

Mobile App Development for Android in NYC

All of that said, Android app development is still a booming business. We’ve had great success as Android app developers, and we’ve even learned a few tricks specific to Android and the Google Play store to help us make Android apps successful.

As we mentioned, Android apps generate less aggregate revenue (for now), but they still dominate on downloads, generating more than twice as many downloads as the App Store in 2016. That trend is set to continue, as App Annie forecasts downloads from the Google Play store will grow to 129 billion downloads in 2021.

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Why is that? It’s all about geography. The App Store is dominant in developed countries like the US, but these markets are farther along in maturation. This means that while they generate more revenue right now, they will not grow as fast as developing markets – if most people in the US own a smartphone (77% in 2017), then there are fewer people to buy smartphones in the future – which means less room for app downloads to grow. After all, how many people do you know who own in iPhone in NYC?

In contrast, the Android apps dominate in less developed countries and emerging markets like China and Latin America. While these markets aren’t as lucrative right now – again, lower smartphone adoption – they have much more room to grow. As they mature, we can expect revenue for Android apps to increase.

In addition to future growth, Android app development comes with a lot of benefits in the present. User acquisition cost is lower for Android apps, which makes it easier to test ideas and grow the user base for early-stage apps.

Furthermore, we can push changes to the Google Play store in just 2 hours, vs. several days on the App store. This means it’s very easy to publish a version of an Android app, gather data from users, then publish the next iteration quickly. Android apps make iterative, agile development much easier than iPhone apps, which sets you up for success in the long-term.

Work with an NYC App Developer Today

Whether big or small, finished or just starting, Apple or Android, you need a world-class app developer to succeed in the mobile app industry – and we’re one of the best in NYC. We’ll help you set yourself up for success from day one, making every app design and development decision with clear business goals in mind. 

Drop us a line. Even if you just have an idea, even if you only want to chat, we’re always happy to hear new pitches and we’re always looking for new projects. Who knows – maybe this time next year, everyone in New York will be using the app that we build together. 

And as they say – if you can make it here, you can make it anywhere. 

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NYC vs San Francisco for app development

Is NYC expensive for app development?

Do I need an NDA to share my idea with a dev?

When sharing ideas with a prospective app developer, a non-disclosure agreement is an effective way to ensure project objectives and information remain private and out of the public eye. This sense of security is beneficial when pitching ideas to app development agencies, especially if there isn’t a mutual understanding concerning app development between both parties. 

You can contact us to learn more about app development in New York City.

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New York City has one of the highest costs for app development in the United States. This is due to its deep talent pool and global image, as well as it now being home to tech industry leaders such as Apple, Facebook, and Google. The average hourly rate for a New York City app developer is $100-$150, with minimum project size requirements starting at $50,000. See how companies are using IT staff augmentation as an alternative to lower costs.

New York leads San Francisco as the number one 'tech city' for app development, with the latter coming in second. New York’s global image as the center of commerce, as well as its industry-leading tech residents and transport links, gives the city a slight edge over San Francisco with its deeper talent pool. San Francisco’s app developers remain in high demand, and financially the two tech cities are similarly high in cost when it comes to budgeting. 

You can contact us to learn more about app development in New York City.

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