How Rootstrap Helped Merry Jane Develop a High-End Cannabis-Focused Digital Media Platform

Merry Jane front page
Background client
Colored circle

Founded by Snoop Dogg, Merry Jane is a cannabis-centered platform featuring editorials about the industry, notable research, education about its medical properties, and more to shine a positive light on the world of cannabis.

THE CLIENT

Merry Jane title
Store

OBJECTIVES/APP OVERVIEW

Because Merry Jane’s major value add was in showing cannabis products and store locations, which would commonly be searched for on mobile, the website needed to have a strong mobile presence that would draw attention to the main platform.


A unique issue the Merry Jane team faced was their revenue model. Because of the ambiguous regulations surrounding cannabis and the fact that Google and Bing both don’t allow cannabis ads, the Merry Jane team would have to build their advertising network from the ground-up.

SOLUTIONS

To monetize the site, Rootstrap supported Merry Jane in establishing their own ad network, identifying the only cannabis-specific network in the space and building relationships there. Being able to utilize a network -- versus selling ads through individual brands -- streamlined their processes and brought in more revenue for Merry Jane.


While Rootstrap was engaged primarily to develop the technology, the team also was involved in some content creation and strategizing. Rootstrap’s Uruguayan office proved to be of unique value to Merry Jane, as Uruguay was the first country to fully legalize marijuana.

Colored figure
Merry jane news
Cannabis

RESULT

Merry Jane established itself as an authority in the cannabis space, receiving more than 650,000 visits per month to the website.

The mobile-friendly design made it easy for users to find products and dispensaries in their area no matter where they are.

Background client
Iphone X

LOS ANGELES

8913 W Sunset Blvd #1/2 

West Hollywood, CA 90069

(310) 907-9210

NEW YORK CITY

455 West 23rd St. Suite 1B New York, NY 10011

(310) 388-4011

Sarandi 690D MF,

Montevideo, UY 11100

(+598) 2909-0655

MONTEVIDEO

If you need a digital product, or just an extra developer or two, to transform your Financial organization, please contact our Rootstrap team now for a consultation.

BUENOS AIRES

Av. Corrientes 800

Caba, Argentina C1008

655 Montgomery Street

San Francisco, CA 94111

SAN FRANCISCO