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How Rootstrap Helped Merry Jane Develop a High-End Cannabis-Focused Digital Media Platform

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THE CLIENT

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Founded by Snoop Dogg, Merry Jane is a cannabis-centered platform featuring editorials about the industry, notable research, education about its medical properties, and more to shine a positive light on the world of cannabis.

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OBJECTIVES/APP OVERVIEW

Because Merry Jane’s major value add was in showing cannabis products and store locations, which would commonly be searched for on mobile, the website needed to have a strong mobile presence that would draw attention to the main platform.


A unique issue the Merry Jane team faced was their revenue model. Because of the ambiguous regulations surrounding cannabis and the fact that Google and Bing both don’t allow cannabis ads, the Merry Jane team would have to build their advertising network from the ground-up.

SOLUTIONS

To monetize the site, Rootstrap supported Merry Jane in establishing their own ad network, identifying the only cannabis-specific network in the space and building relationships there. Being able to utilize a network -- versus selling ads through individual brands -- streamlined their processes and brought in more revenue for Merry Jane.


While Rootstrap was engaged primarily to develop the technology, the team also was involved in some content creation and strategizing. Rootstrap’s Uruguayan office proved to be of unique value to Merry Jane, as Uruguay was the first country to fully legalize marijuana.

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RESULT

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Merry Jane established itself as an authority in the cannabis space, receiving more than 650,000 visits per month to the website.

The mobile-friendly design made it easy for users to find products and dispensaries in their area no matter where they are.

Frequently Asked Questions

Who Built the Snoop Dogg App?

Snoop Dogg’s MerryJane & Snoopify apps were built by the LA-based software development agency Rootstrap. Snoop Dogg’s Merry Jane app is a cannabis-focused digital media platform. The Snoopify app is a photo app, and has been described by Tech Crunch as the "Most Important Photobombing App of All Time". 

How do I build a cannabis-focused app like Snoop Dogg?

To build a successful cannabis-focused app like Snoop Dogg, you will need a set of objectives and key results, a design and development approach, a calculated return on investment (ROI), a strong marketing campaign, and a reputable app development agency. See how companies are using IT staff augmentation to build apps like Snoop Dogg. 

What is the Merry Jane Snoop Dogg app?

Founded by Snoop Dogg, Merry Jane is a cannabis-centered platform featuring editorials about the industry, notable research, and education about its medical properties, to shine a positive light on the world of cannabis. The app was developed by software development agency Rootstrap, whose Uruguayan office proved to be of unique value to Merry Jane, as Uruguay was the first country to fully legalize marijuana. 

If you need a digital product, or just an extra developer or two, to transform your Financial organization, please contact our Rootstrap team now for a consultation.

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