How Rootstrap Helped MasterClass Build New Features And Double Their Revenue

THE CLIENT

MasterClass

Offers online classes for students of all skill levels. Their 75+ courses cover topics ranging from history and science to storytelling and ballet.

Educators include Steve Martin, Neil deGrasse Tyson, Christina Aguilera, and other well-known names across multiple industries.

OUR OBJECTIVES
Bolster MasterClass team to scale faster

MasterClass was struggling to find local, high-quality talent in one specific programming language for their frontend, ReactJS. As this language was common for other major companies in the Bay Area, it was hard to recruit capable coders who weren’t already working at another large organization.

Develop backend & frontend functions and SEO initiative

Without this language, their forward motion was bottlenecked. They were bringing in new users and new celebrities to teach classes, but couldn’t capitalize on all of this growth with new features and functionalities. Their small in-house team couldn’t develop quick enough to keep pace.

Fortunately, they realized they didn’t need to do everything in-house to reach their goal of monthly active users. That’s when they found Rootstrap.

The Process:
IDENTIFYING IMPROVEMENT OPPORTUNITIES WITHIN THE MASTERCLASS WEBSITE

One of Rootstrap’s top developers was hired to support the MasterClass team. He brought with him Rootstrap’s quality standards and processes.

Within a few weeks of working with MasterClass, he identified dozens of opportunities for improvement within the current MasterClass website and even started coaching MasterClass’s developers on how to write better code.

Making a substantial transformation on frontend and backend code

MasterClass hired two more Rootstrap developers, who made such a substantial transformation to the quality of the frontend code that they were asked to work on the backend as well.

As MasterClass brought on more Rootstrap developers, they were able to scale much quicker, while rapidly testing, deploying and perfecting new features. This resulted in a massive increase in their revenue.

MasterClass went from a burgeoningearly stage startup to a massive online education empire.

The Results

Starting with just a handful of developers, Rootstrap scaled up to over 50 engineers working on MasterClass’ internal projects. This was so successful that they eventually asked Rootstrap to vet MasterClass’ in-house developers as well.

MasterClass has doubled their revenue year-over-year for the past two calendar years. In addition, they receive over 3M visits to their website every month.

Thanks to the continuing collaboration with Rootstrap, MasterClass continues to scale rapidly.

Frequently Asked Questions

Yes, MasterClass is available for streaming on Roku. To download the MasterClass app to your Roku, you need to search for MasterClass in the channel store on your Smart TV or Device. MasterClass provides the following instructions on how to download the app to your Roku.

While the majority of MasterClasses can be downloaded from the MasterClass website, classes are not available to download on computers. There are a select number of classes that can be downloaded using the iOS app on an iPhone or iPad.

Some of the popular downloadable courses on the iOS app are:

  • Aaron Franklin
  • Armin Van Buuren
  • Alice Waters
  • David Baldacci
  • Carlos Santana
  • Gordon Ramsay
  • Natalie Portman
  • Ron Howard
  • Stephen Curry
  • Timbaland

In the Stephen Curry MasterClass, the two-time MVP teaches techniques for basketball shooting, ball-handling, and scoring. The Stephen Curry MasterClass has 17 separate video lessons and is billed annually at $15/month. See how companies are using IT staff augmentation to create MasterClasses like Steph Curry.

The Steph Curry Masterclass is one of the most popular classes on the MasterClass app. Consisting of 17 video lessons, Steph Curry uses his NBA experience to educate students on the best techniques for basketball shooting, ball-handling, and scoring.

According to Sportscasting, Steph Curry makes an average of $40.2 million per year and is the highest-paid NBA player of all time. Although Curry only played 5 games in the 2019-2020 season, it is estimated that he made as much in that single season as Charles Barkley did throughout his career.

The MasterClass app has over 85 available courses. Here are some of the most popular MasterClass courses:

  • Stephen Curry: Basketball lessons
  • Samuel L Jackson: Acting lessons
  • Christina Aguilera: Singing lessons
  • Gordon Ramsey: Cooking lessons
  • Serena Williams: Tennis lessons
  • Garry Kasparov: Chess lessons
  • Judd Apatow: Comedic lessons
  • Malcolm Gladwell: Writing course
  • Natalie Portman: Acting course
  • Ron Howard: Directing course

See how companies are using IT staff augmentation to build apps like MasterClass.

View more case studies