What A Digital Transformation Agency Can Do For Your Business - Specific Niche Examples

What do MasterClass, Tony Robbins, and Zillow all have in common? 

They’ve all gone through the same process to achieve their success: digital transformation. 


And while you may not yet be familiar with it, digital transformation has come to define the 21st century competitive environment.

Digital transformation can take many shapes, but we think Salesforce defines it best: 


“...The process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.”


“This reimagining of business in the digital age is digital transformation.”

What is Digital Transformation (DX)

Digital transformation is where Jeff Bezos’s dream started. He imagined a world where the mainstream concept of going to a store to buy a product transformed into having that product show up at your doorstep within 48-hours of purchase.


The process of digital transformation is what birthed Google, Apple, Facebook, and virtually every other unicorn on the market today.


But just as the products and businesses that undergo digital transformation take a myriad of forms, so too does the process itself.

Digital transformation is where Jeff Bezos’s dream started

The premier app development company trusted by the fastest growing startups + Fortune 500

This type of transformation turns an idea into a complete digital experience. By defining the value proposition, validating it in the marketplace, and building an MVP (minimum viable product), a concept transforms into a digital product.

#1: The Business With an Idea

In this framework, an existing product goes through digital transformation to evolve Version 1.0 into Version 2.0. This usually happens when a digital product is already tested and validated in the marketplace and is acquiring customers, but there’s still room for growth and improvement.

#2: The Business Ready for an Upgrade

Align on high-level requirements for the project.

DISCOVERY

So how does a business accomplish digital transformation?

At Rootstrap, we break it into three phases:

Digital Transformation Roadmap

Turn high-level requirements into Release 1 plan for Sprint 1 development.

Release by release planning with sprint by sprint development using Scrum principles.

RELEASE #3

RELEASE #2

RELEASE #1

CHECKPOINT #1

CHECKPOINT #2

· Audit

· Concept Board

· Storymap

· Estimation

END OF DISCOVERY
OUTPUT

END OF FOUNDATIONS
OUTPUT

· R1 Storymap

· R1 UX Flowchart

· Visual Explorations

· Sprint 1 Screens

While this transformation can benefit any company, enterprise organizations are often the ones who benefit most. For enterprise corporations, this often takes one of two forms: 


1) A new product idea that needs to be prototyped and tested in the marketplace

2) A new product upgrade that needs to integrate into existing software


Both product solutions follow a similar digital transformation roadmap and use a framework like the one below.

Digital Transformation for

a Modern Enterprise Organization

Discovery

Foundations

Iterative Product Development

Setting The Vision

Design/Code Assessment

Defining The Goal

Accurate Estimates

Planning And Prioritizing

UX/UI Design

Account, Passwords, And Process

Development Environment Set-Up

Weekly Sprints

Planning Meetings

Design

Review Meetings

We built Tony Robbins’s Breakthrough App, launching with 250,000 downloads in 90 days.

I reviewed the app and it’s totally spectacular. The approach that you took and the guidance you provided throughout the Rootstrap process has been phenomenal. I’m looking forward to continuing as partners!

Tony Robbins - Founder at Robbins Research Institute

Digital transformation is revolutionizing industry after industry, with a plethora of examples in eCommerce, finance, real estate, energy, and many more. But achieving a successful digital transformation isn’t easy. 


A successful transformation relies on a strong framework and roadmap, an iteration-based development model, and a market-validated MVP, or minimum viable product. Without these tools, the process runs the risk of failing to improve the product or meaningfully advance high-level business objectives. 


But even more importantly, the key to a successful transformation is an experienced, skilled digital partner that understands how to deploy the various elements of the transformation process in order to maximize business value. Centering the high-level business goals of the company is paramount to a successful project and long-term ROI, and only a seasoned expert in the transformation process can reliably produce those results.


How To Guarantee A Successful Transition

“Rootstrap is completely dedicated and obsessed with being the best development partner in the world for VC-Backed Startups & Fortune 500... speak to myself or anyone on the team and you'll see why our clients trust us with their mission-critical projects!"

Rootstrap

Founder & CRO

New York, San Francisco & Buenos Aires

3 Satellite Offices

Los Angeles & Montevideo

2 HQs

Team Members

134

2011

$25B

Founded

Combined value of our unicorns

and enterprise clients

VCs Who Trust Us:

Rootstrap In The News

As an Inc. 30 Under 30 entrepreneur it’s not hard to see why Ben Lee is a great role model to follow on the social platform.

Rootstrap does away with the traditional model of blind guesswork.

Think You Have a Million-Dollar App Idea? These Guys Will Be the Judges

Rootstrap builds mobile apps, websites, and other digital products for clients ranging from early-stage founders to Fortune 100 enterprise companies.


We are a full-service design and development team, as well as strategic partners to our long term clients.


We’ve won 15 industry awards for our digital transformation process. Our client list features marquee names like Google, MasterClass, Tony Robbins, and Disney. Thanks to the efforts of our global team of designers, engineers, and thinkers, Rootstrap alumni have a 2,600 percent increase in their chances of getting funded compared to the average startup. One of our alumni received a $25 million acquisition only 36 months after inception.

The App Development Partner Trusted

by Fortune 500's and VC-Funded Startups

The digital transformation gold rush is here, and we’re already on the ground, sifting for the next unicorn. Our client onboarding process starts with a Discovery Call to figure out your concept and MVP, so we can create a strategy to build your clickable wireframe prototype.


Your idea is 100% protected by our Non-Disclosure Agreement.

 Ⓒ 2020 Rootstrap, Inc. All rights reserved.

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