Our team of app developers serves the Detroit market, but we’re a huge global team boasting more than 70 skilled app developers, product strategists, UI architects, and mobile experience masters that combine superlative technical savvy with age-old experience in both business and product strategy. Big, small, or in-between, we work with clients of all shapes and sizes. We’ve seen tiny, one-stop shops grow into wildly successful marketplace leaders, but we’ve also helped Fortune 100 companies implement software for maximum ROI. What this all means is that no matter your vision or company stage, if your app really takes off, we can act as a long-term partner because we have the resources to scale with and support your success.

Even more important, our key motif is to help you grow an app that makes an impact and sees that share of success we know you deserve. We’re not new to this. We’ve overseen more than 500 successful product launches, and we’ve designed and built apps from the onset for world-renowned names. We bring that experience to bear on every mobile app development project we take on.

We do more than just develop apps, though. What we prioritize is a strategy where we help you ground both design and development. It’s about clarifying the process to ensure the perfection of your vision, all grounded in base objectives defined by your larger business. We help you define and clearly map that out while simultaneously creating a mobile app that furthers your business objectives and creates genuine ROI.

For us, delivering on these objectives is a part of our app development methodology. We are Agile app developers all the way. Agile development is a framework that focuses on building functional software right from the beginning. Some other forms of development start by writing a comprehensive plan and building the product to spec, but that’s not the Agile way. Instead, we focus on building a clean but functional program as fast as possible. Take it from us: this is the method that most guarantees your business seeing that ROI, both in the near future and the long run. The principles of Agile development are outlined in the Agile Manifesto, which is kind of like our worshipped text at Rootstrap. Here’s the key breakdown of these guidelines:

• Individuals and interactions over processes and tools
• Working software over comprehensive documentation
• Customer collaboration over contract negotiation
• Responding to change over following a plan

So why use agile development? The answer is simple: because Agile development works. Here’s a core truth of app development that any green business owner or first-time app founder may not yet know: the only way to build an app that succeeds on launch day is by involving real users early on, taking the time to tweak the concept and feature set based on genuine user feedback. Agile development helps engineers and businesses alike stay lean, which is important while building something people actually want to use. We’re not the first app development company to think like this, and we’re definitely not the last. Any good engineer will tell you the same. What does set us apart from our competition, however, is a little something we offer that furthers our business proposition past app development to business strategy. We call it Discovery.

Here’s where it gets even more interesting: our app design process is different from most other app developers in Detroit. A majority of app development companies, both in Detroit and all across the U.S., cramp that discovery phase into a development cycle.

We don’t believe that to be an effective way to ensure the final product is as good as it could be. We offer Discovery as a standalone service because we’ve found that across hundreds of product launches, this process is effective. The Discovery phase allows us as your business strategy team and mobile app developers to truly test the question of whether the app will work. So what happens if we find the answer is no? Better news for you, because it still allows us the time to pivot app directions and work with you to birth a better solution for what you’re trying to create.

But we know how important it is to see numbers to back claims up. Our statistics to date on our Discovery speak volumes:

• 18% of past clients raised over $250,000 in pre-product seed capital
• 8% of past clients raised more than $1,000,000 in capital
• Overall, Discovery alumni have raised $500 million in aggregate capital

What those numbers say is that Discovery is absolutely something you should do in order to make those app dreams come true. Hear it from the Tony Robbins himself:

“I reviewed the app and it’s totally spectacular. The approach that you took and the guidance you provided throughout the Rootstrap process has been phenomenal. I’m looking forward to continuing as partners!”

– Tony Robbins, CEO