the client

MasterClass

Offers online classes for students of all skill levels. Their 75+ courses cover topics ranging from history and science to storytelling and ballet.

Educators include Steve Martin, Neil deGrasse Tyson, Christina Aguilera, and other well-known names across multiple industries.

our objectives

01

Bolster MasterClass team to scale faster

MasterClass was struggling to find local, high-quality talent in one specific programming language for their frontend, ReactJS. As this language was common for other major companies in the Bay Area, it was hard to recruit capable coders who weren’t already working at another large organization.

02

Develop backend & frontend functions and SEO initiative

Without this language, their forward motion was bottlenecked. They were bringing in new users and new celebrities to teach classes, but couldn’t capitalize on all of this growth with new features and functionalities. Their small in-house team couldn’t develop quick enough to keep pace.

Fortunately, they realized they didn’t need to do everything in-house to reach their goal of monthly active users.

That’s when they found Rootstrap.

the process

phase 1

Identifying improvement opportunities within the MasterClass website

One of Rootstrap’s top developers was hired to support the MasterClass team. He brought with him Rootstrap’s quality standards and processes.

Within a few weeks of working with MasterClass, he identified dozens of opportunities for improvement within the current MasterClass website and even started coaching MasterClass’s developers on how to write better code.

the process

phase 2

Making a substantial transformation on frontend and backend code

MasterClass hired two more Rootstrap developers, who made such a substantial transformation to the quality of the frontend code that they were asked to work on the backend as well.

As MasterClass brought on more Rootstrap developers, they were able to scale much quicker, while rapidly testing, deploying and perfecting new features. This resulted in a massive increase in their revenue.

MasterClass went from a burgeoning
early stage startup to a massive online education empire.

MasterClass has doubled their revenue year-over-year for the past two calendar years. In addition, they receive over 3M visits to their website every month.

Thanks to the continuing collaboration with Rootstrap, MasterClass continues to scale rapidly.