Bolster MasterClass team to scale faster
MasterClass was struggling to find local, high-quality talent in one specific programming language for their frontend, ReactJS. As this language was common for other major companies in the Bay Area, it was hard to recruit capable coders who weren’t already working at another large organization.
Develop backend & frontend functions and SEO initiative
Without this language, their forward motion was bottlenecked. They were bringing in new users and new celebrities to teach classes, but couldn’t capitalize on all of this growth with new features and functionalities. Their small in-house team couldn’t develop quick enough to keep pace.