How Rootstrap Helped Generis create an App that provides personalized, DNA-based recommendations

  • clients

    Generis

  • duration

    13 weeks

  • team

    6 Developers

    1 Product Owner

the client

Generis

Is the industry-pioneering mobile-first solution that brings together DNA data with ongoing lifestyle plans to help users meet their goals through truly personalized solutions.

our objectives

01

Take users through an onboarding process which gathers their basic information and health goals

02

Develop software to identify key genetic markers that impact user health.

03

Offer individualized recommendations for food, exercise, and supplements based on both their onboarding questionnaire and DNA test.

challenges

01

Technical

Rootstrap was not tasked initially to perform any DNA data analysis but to build an app that would onboard users and present them with personalized recommendations.

The project hit an obstacle when the original DNA imputation process had to be scaled.

02

Complexity

The goal was to allow users to upload their DNA file, which would then be analyzed to provide DNA-based recommendations.

The three sets of recommendations (supplements, diet, exercise) not only had to work with one another, but also align with what the user was hoping to achieve.

Most importantly,
all of the recommendations and specifics available
to the user had to make sense to someone who may or may not be interested in the details behind the genetics.

solutions

Integrating the DNA software

Through the Generis team, Rootstrap partnered with a PhD in Bioinformatics and was able to successfully integrate the DNA imputation software with the technical components of the Generis app. As part of the optimization of the back end architecture, a Rootstrap engineer learned R, a statistical programming language to make adjustments to the process flow.

A complex algorithm

In partnership with the Generis Chief Science Partner and PhD in Human Genetics, Rootstrap built a complex algorithm to allow Generis to provide a high level food and activity plan, in addition to the individual reports based on genetic markers.

The differentiatior

This is a differentiator for Generis, who believes that taking a consumer driven approach to genetics is key to the mission of the company, which is to help users improve their lives by understanding more about their genes.

A complex algorithm

In partnership with the Generis Chief Science Partner and PhD in Human Genetics, Rootstrap built a complex algorithm to allow Generis to provide a high level food and activity plan, in addition to the individual reports based on genetic markers.

The differentiatior

This is a differentiator for Generis, who believes that taking a consumer driven approach to genetics is key to the mission of the company, which is to help users improve their lives by understanding more about their genes.

Generis has over
3,000 downloads and has been able to successfully convert users to its PREMIUM DNA based offering.

Retention for those premium users is above industry averages, with optimizations underway with learnings from the MVP.

Rootstrap continues to provide ongoing support as Generis grows and evolves.

To make sure Generis Succeeds, Rootstrap has analyzed tracking data to identify opportunities to improve the main flows, and prioritize optimization initiatives throughout the entire user journey.

what our clients have to say

The team's support is unwavering, and they are all committed to finding new ways to make the project as successful as possible

Lindsey Brassington

Founder and CEO, Generis