Rootstrap has been building digital and crypto solutions since 2012. 

Our first hardware product was the official sponsor for the Dogecoin launch party alongside Reddit.

According to research produced by Cambridge University, there were between 2.9 million and 5.8 million unique users using a cryptocurrency wallet, as of 2017, most of them using bitcoin.

Funder to the has gone from almost no investment in 2012 to over $500M in the past two years.

Bitcoin Trend

Bitcoin Dominates the current digital market

Cryptocurrency returns have proven difficult for VCs to ignore, but the uneven regulatory climate around ICOs has made them difficult to capitalize on. As a result, brand-name VCs have invested into ICO cottage industries: most prominently, cryptocurrency hedge funds. 

More than 70 of these funds have sprung up since the start of 2017, many with leading venture funds as investors. Polychain Capital and MetaStable Capital are two such funds that have received lots of attention from venture investors.


Initial Cash Offerings (ICOs)


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Annual VC Investors

MetaStable has received investments from Sequoia Capital, Union Square Ventures, and Founders Fund, while Polychain counts Andreessen Horowitz and Union Square Ventures among its numerous investors. 

Even so, some ICOs are beginning to see direct venture investments, typically via SAFT (Simple Agreement for Future Tokens) agreements. Filecoin sold tokens to accredited investors and VCs in its $52M August 2017 pre-sale, which saw participation from Sequoia Capital, Andreessen Horowitz, and Union Square Ventures.


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The Rootstrap team has built cryptocurrency trading apps, betting apps, and smart contract execution apps using Ethereum and other cryptocurrencies.

First Crypto Event with Reddit in 2012.

We developed the first real-time LED ticker

Whatever you’re looking to do, we’ll help you get the idea right and execute development flawlessly. We brainstorm new use cases for Blockchain and smart contracts every single day, and we can say conclusively that this tech has the power to disrupt every single industry on the planet. 

Maybe that’s why Jamie Dimon, CEO of JP Morgan Chase, is so frantic about the future of crypto.

If you want to get in on the market while there are still vast opportunities, we can help you nail down your idea and execute on your strategy.

Rootstrap & Crypto

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Some of our Blockchain work

BitApp came to us with an idea to create a new, decentralized betting platform using blockchain technology and smart contracts – essentially, a betting environment where the house can’t win because there is no house.

We worked with the BitApp team to fine-tune the mechanics of how a decentralized platform would work, taking care to design a betting structure that functions perfectly without the need for a third party.

With the concept from BitApp and our expertise in the technical details of blockchain, we created a detailed feature backlog and roadmap for betting platform where the only thing handling the bets is the logic and the tech of smart contracts and blockchain.

Validating the Idea

With avid traders as cofounders, we pulled from a base of real-world knowledge to craft the value proposition and test it with users. By engaging with real crypto traders, we were able to validate the concept and optimize the product to meet the needs of users.

Here are just a few industries that crypto and blockchain technology are poised to revolutionize:

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A data-driven deep dive into the evolution of the blockchain landscape — and how VCs, token sales, and consortia are shaping its future

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