2014 is coming to a close and the year saw a lot of new and exciting trends in mobile development. Of course, as a Los Angeles product development team, we’re always looking ahead, and if you’re a tech entrepreneur striving for success with your new product, you should be, too. So let’s have a look at one of the trends that will likely define mobile tech in 2015.
The question of the year (actually the questions of the last several years) is going to be – Where are you? Without question location-based apps have been steadily rising in popularity. You only have to look at the monster success of an app like Uber to see a product that is redefining an entire industry. Rootstrap has already helped create location-based apps like Beautiq, an on-demand hair and makeup service that brings stylists directly to you, and Glia, an app that empowers your purchases by giving you important information about nearby businesses. We know the significance of targeting users’ locations, and there’s no reason to think that will change.
What Will 2015 Bring?
In the next year, location sensing apps and products will be more precise, more relevant than ever before. Instead of a general location, these products will know where you are within inches. By utilizing Wi-Fi, geomagnetics, GPS, and ultrasonic beacons, location-based products are on their way to ultra-precision and ultra-personalized information.
Who’s Working On It?
There are already many companies working on high-precision location sensing. For example, the Apple iBeacons that are able to transmit signals to any smart device phones or tablet from over 300 feet away. The iBeacon tech has been in place in Apple stores since 2013, but it was at first meant to serve only two purposes: provide localized contextual marketing for products and to exhibit new technology. The tech is already in 190 million Apple products but is also already being utilized by some Android devices. With the size and price of these beacons decreasing exponentially, access becomes easier and more and more are going to be utilized.
What Does This Mean?
Most devices are already capable of sending and receiving signals from these beacons, and it’s likely that all mobile devices will be able to by the end of next year. So far it’s been an invisible technology to consumers, but savvy businesses are ready to utilize the immeasurable access it gives to their clients.
Who Is It For?
The sky is truly the limit when it comes to location-based applications. It can be used by conferences or events so that attendees can receive up to the minute information and even ever-changing maps that can get them exactly where they need to be. Imagine being able to walk into a bar or restaurant and having a menu or daily specials immediately brought up on your smartphone. The same could go for stores with patrons getting updates on sales and prices the moment they walk through the doors.
Navigation will likely be one of the most practical uses of precision location apps with schools and colleges or hospitals being able to guide users to the exact spot they need to be. But maybe the biggest step will be in mobile payments, eliminating the need for cash or cards, by being able to make payments from your accounts simply based on proximity.
What Should You Do?
Maybe you have an amazing idea for an app that utilizes location-based technology. Rootstrap can help you bring it to life. If you have questions about how our storycarding sessions can help ensure your product’s success, make sure to contact us.