Although it’s cliche with every emerging technology, augmented reality really can be limitless in the possible uses for your business. In the simplest of definitions for augmented reality, it is the layering of technology into the physical world. The only real parameters are held by the imagination of the developers and the client.
Adidas made an unexpected and intriguing entrance into augmented reality marketing with the adidas Originals Augmented Reality Game Pack. The AR Game Pack consists of five iconic adidas Originals sneakers – the Superstar, Stan Smith, Forum, Nizza and Samba. Each style has been crafted with an augmented reality code on the tongue of the sneaker. If you purchase a pair, you can then hold the shoe in front of a computer web camera and once the special code on the tongue is recognized by the augmented reality app, the 3D adidas Originals Neighborhood game will come to life, essentially exploding from the front of the shoe. Viewers of the AR adidas game can collect various versions of the game and win augmented reality prizes and trophies.
Below is a teaser of the adidas augmented reality app and a great example of augmented reality bridging the gap between technology and individuals through sensory-based experiences.