We talk a lot about the ins and outs of product development, especially those stages that bring the product to life and test its viability – things like wireframes, user stories, visual mockups, market research, etc.  But it’s important to never get too far away from what is not only the very first aspect of product development but what is probably the most exciting part for you as an entrepreneur.   The BIG IDEA.

It’s the light bulb that goes off, that moment where you know you have something special.  Sometimes these ideas come fully formed in a spontaneous explosion of excellence, and sometimes they have to be painstakingly unearthed like a long-buried fossil.

Maybe you’re already a business owner, and you’ve gotten the idea directly from your customers through real time interactions and input from social media, surveys, direct contact, or however you choose to engage.  They’ve expressed a need, something missing from your company, and you’ve got an idea on how to fix it.

Hell, maybe you’re the consumer.  Maybe you have absolutely no tech knowledge, wouldn’t know the first thing about developing a product, but you’ve got an idea on how to improve upon an existing product that doesn’t quite meet your needs.

It all comes down to originality.  Lots and lots of people have what they would consider a great idea, but not all of them can be successful.  You’re going to have to take a good hard look at the viability of your product, and you’re going to have to ask yourself a lot of questions.

Do consumers need your product?
Is there a market for it?
Is it the right time?
Can it be commercially profitable?
How much will producing it cost?
Are there competitors?
Will profit outweigh production cost?

Forget about these questions for now.  You’re at that blissful mountaintop, you’ve had the moment of clarity, the idea has just popped into your head.  Stew on it, relax, grab a drink, do whatever make you feel good because there’s a long road ahead in turning your idea into a reality.

These questions will have to be asked and Rootstrap will help you answer them through our years of experience in successful mobile/ web product development.  So after you’ve taken the time to soak in what a great idea you have, come down from the clouds and contact us.  We’ll make sure it’s ready to be launched into the stratosphere.

Photo Credit: https://www.flickr.com/photos/khalidalbaih/

CEO and Co-founder of Rootstrap Ben Lee is the co-founder and CEO of Rootstrap, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.