When you go through a storycarding session with Rootstrap, we’re going to make sure that you leave with everything you need to take you product immediately into development.  Information Architecture (IA) is a big part of that.  If you’re at all familiar with digital design, then you’re probably already familiar with IA.  If that’s the case, then you can skip this post and instead watch this video of a French Bulldog playing with a door stopper.  If you’re a little greener, if you’ve just come up with a great new mobile/ web solution but don’t have any tech knowledge, we’ll help you understand why Information Architecture is essential.

What is Information Architecture?

There’s an entire institute dedicated to IA aptly named the Information Architecture Institute.  They describe it as “the art and science of organizing and labeling websites, intranets, online communities and software to support usability.”  This ‘art and science’ can apply to content management systems, web development, database development, and software design.

That description is about as barebones as you’ll get.  IA is the backbone of product development.  It’s your roadmap, and it’s something that Rootstrap will help you develop throughout our storycarding sessions.

Why Is It Important?

It’s an organizational tool.  Without it there is no structure, no order.  You need to know how the content and/or products with be classified on your site, app, or data management tool.  The Information Architecture is the umbrella that this organization falls under.  Your info has to be categorized into a coherent structure that you’re intended audience can understand immediately.

Here you are consciously organizing the flow of content within your product.  The language in which this takes place will be universal and something you’ll be able to show a development shop to get your product built immediately.

What Informs IA?

Research.  That’s the market research.  The competitor analysis.  The testing with real users.  This is where you gain your invaluable feedback on the layout and functionality of your product.  User experience design is the most important aspect.  You’re discovering not only how you product works, but how users feel while using it.

Within IA are the wireframes which are the blueprints of digital design.  It also includes working prototypes that will show exactly how information will be displayed and change during the user experience.  Again all of these solutions are built around research.

Really IA is the blueprint.  It’s something you can’t go without, and it’s something we’ll leave you with after Rootstrap.  You’ll have a clear picture of the content flow for your project and anyone else that looks at it will, too.  You can contact Rootstrap today to find out more about developing a product through our service.  Oh yeah, and if you really want to see the French Bulldog video, I guess you can go ahead and watch that, too.

Photo Credit: https://www.flickr.com/photos/wscullin/

CEO and Co-founder of Rootstrap Ben Lee is the co-founder and CEO of Rootstrap, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.