Rootstrap Blog

Tag: RockYou

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From Idea To Acquisition: The Story Of Fanbread & Rootstrap

This has, by and large, been a big week of celebrations here at Rootstrap. Why? We just reached a major milestone, one we’ve been waiting for for a long time: for the first time, one of our Rootstrap clients has been acquired. Fanbread, the brainchild of now-CEO Karl House, came to us as an idea with a few concepts for functionality. When we first met Karl and got our heads wrapped around his concept, we knew he had something big – but we had a lot of work to do before we were ready to go to market.

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