Not considering your users when developing your app is absolute failure before launch. With app development, success is directly correlated to the marketplace. It might seem obvious, but you’d be surprised how many Product Owners only have their own interest in mind and forget they’re developing something for others besides themselves. They choose ego over hard facts, research, and numbers. Don’t do that.
You’ve got an idea for a new product, a new startup venture. Who do you talk to? Obviously, the first people you’ll want to run to and brag about are those closest to you – friends, family, the UPS man, whoever. At this point you’re looking for encouragement, for validation, and you’ll get it. After you’re nice and inflated, you’ll need to talk with someone who can actually help take your idea to the next level – that’s where the Los Angeles startup consultant comes in.
Not all apps are created equal and as Cracked.com recently showed us, some are created by total creeps. As Los Angeles product strategists whose business it is to help product owners decide if their mobile app is worth building, it’s important to know why some fail. So where did these apps go off the rails from well-intentioned to unintentionally disturbing?
We don’t have magic beans, but we have user stories, wireframes, market analysis and all the things that any product owner needs to have with them on their journey.
You need a destination, you need a route to that destination, and you need a strategic vision to make that route possible. A product strategist will help you develop that path, stay on it, and avoid the common pitfalls along the way.
We’re also not shy about telling you if your mobile app is going to have trouble in the marketplace, but bringing your idea to Rootstrap can help you find out at an early stage, before you’ve spent thousands of dollars, if your idea even has a chance.
At its most basic, idea validation is fairly simple, but it starts with looking at your product in a way that you might not have considered. First, you have to determine if your product is actually solving a problem for users. You might be surprised at how often this isn’t the main focus of product development.