MVP Development

mobile app marketing

Product, pricing, promotion, and placement. These are the 4 “p”s of marketing, and more specifically for our purposes, mobile app marketing. The concept was proposed by E. Jerome McCarthy in 1960, and it’s held up pretty well, now used by marketers the world over.

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app startups

Although we hate to start out on a sour note, it’s probably best to get the bad news out of the way. Most startups fail and that includes companies looking to develop apps. There are some figures that claim as many as 90% of startups will ultimately fail, and it doesn’t take a statistician to tell you that’s a whole lot. So why do so many app startups fail and more importantly, what can you do differently?

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