With more and more users turning to their mobile devices to access these sites, companies know their brand has to have an impact here as well. Unfortunately, many companies don’t know the difference between web and mobile when it comes to user experience.
It’s understandable to want your app to have all the bells and whistles that you always envisioned it having upon launch. However, bloated features are one of the quickest ways to sink a product. What you want is a streamlined core set of features for your MVP (minimum viable product) at the time of release.
It’s not something that a lot of development shops are going to admit to (mostly because it might keep you from giving them your money), but many new mobile apps fail or at least don’t meet the creators expectations. Rootstrap exists to give your idea the best chance at success, but to know what works when you create an app, you also have to know what doesn’t.