Calculating and projecting revenue growth are essential metrics to understanding the health of your business. To figure out your current revenue growth, you subtract the most recent period you are looking at (month, quarter, or year) from the prior period and then divide the result by that same prior period.
Calculating customer acquisition cost is vital to understanding the viability and profitability of your business. The simplest formula to calculate customer acquisition cost (CAC) is to add the total cost of sales and marketing over a set period and then divide that by the number of new paying customers acquired
Month-over-month growth is a key metric for measuring the growth of your business. To calculate Month-over-Month growth, subtract the first month from the second month and then divide that by the last month’s total. Multiply the result by 100 and you’re left with a percentage. The percentage is your Month-over-Month
