Guess. Test. Update. Repeat. Thanks NASA! Market segmentation is one of the most effective techniques for bringing a new product to…
In Malcolm Gladwell’s book “Outliers,” he argues for an interesting theory about how consumers find new products. He posits the…
Our last post centered on creating the perfect pitch for investors, and one of the points we touched on was…
When we speak with Product Owners, we agree that design is incredibly important, but we stress prioritized design. Designing just to design isn’t sustainable; all of those design decisions have to be based on the backlog.
Although we hate to start out on a sour note, it’s probably best to get the bad news out of the way. Most startups fail and that includes companies looking to develop apps. There are some figures that claim as many as 90% of startups will ultimately fail, and it doesn’t take a statistician to tell you that’s a whole lot. So why do so many app startups fail and more importantly, what can you do differently?
In this ongoing blog series, we’re here to ask the important questions. What’s the meaning life? Is there life on other planets? What makes a great mobile app business plan? For the sake of time, we’ll stick with the last one. We’ve already discussed the importance of knowing your audience. You have to know who’s going to love you, but every great love story needs a villain. That’s why this week it’s about the competition.
Not considering your users when developing your app is absolute failure before launch. With app development, success is directly correlated to the marketplace. It might seem obvious, but you’d be surprised how many Product Owners only have their own interest in mind and forget they’re developing something for others besides themselves. They choose ego over hard facts, research, and numbers. Don’t do that.
If you have an idea for a new product (and you’re doing it right), you’re looking to solve a problem for consumers. Maybe you have an idea for an app that you’re 100% sure has a home in the marketplace. That’s great, that’s what successful product development is all about, but what you also need to realize is that you’re not telling consumers what they want or need, you’re being informed by them.
Let’s talk best case scenario for your new product. You’ve gone through an intensive storycarding session, you’ve planned your product thoroughly, you’ve done the market research, and best of all you’ve had your product built. Now you launch, and lo and behold your product is a hit. This is great, right? Well, if you didn’t plan for success it could actually be a major disaster.
When you go through a storycarding session with Rootstrap, we’re going to make sure that you leave with everything you need to take you product immediately into development. Information Architecture (IA) is a big part of that. If you’re at all familiar with digital design, then you’re probably already familiar with IA.