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Rootstrap 2018 Review

Business has been busy. In the rush of the past few months, our usual end of year reflection has had to take a back seat. So we hope you’ll excuse us putting out a year-end piece in February…

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app cost

Let’s take a step back. Back to the question of what does an app cost? First, let’s make sure that we’ve answered the question of why do you need an app? What is the purpose of your app? What is the goal of your app? Is there something in existence like a third party solution that can be sufficient for what you’re trying to do in the digital space, like a Mobile Roadie or Square, Squarespace or Etsy, or something that wouldn’t require you to build a custom app?

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creepy apps

Not all apps are created equal and as Cracked.com recently showed us, some are created by total creeps. As Los Angeles product strategists whose business it is to help product owners decide if their mobile app is worth building, it’s important to know why some fail. So where did these apps go off the rails from well-intentioned to unintentionally disturbing?

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