Rootstrap Blog

Why Raising Money Isn’t Cool

I’m 28 years old. I’ve worked with incredible people to build businesses spread across multiple continents that generate millions of dollars in revenue every year. Instead of a traditional corporate headquarters, the office and creative studio for Neon Roots’ LA team is a beautiful, 4,500 square foot house in the heart of LA with art adorning just about every square inch of the walls. I don’t own a car — instead, I “Uber Everywhere,” just like the rap song. And, most importantly: I don’t have investors. There’s no catch. My partners and I have absolute freedom with these businesses, letting us take them in any direction we feel is best.

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