The landscape of mobile devices definitely has a lot of peaks and valleys. For the longest time, devices kept getting smaller and smaller – bigger definitely wasn’t better. Hell, there was time where Apple was even bragging that the size of their iPhones was absolutely perfect. Of course this year users showed that in many instances they like a larger screen, especially as people began using their phones for more and more media. So, what do we get now? iPhones with larger screens.
But the big question will always be: What’s next for mobile?
It’s already started but more users are taking their devices out of their hands completely and putting them on their body. Wearables are the new thing and this trend is going to pick up even more steam in 2015. At the moment, the majority of wearables like wrist or arm bands are being utilized for fitness and monitoring health.
Smart watches linked to phones are also already available, but that teach hasn’t quite caught fire just yet. These devices face certain challenges. Limited battery life is a concern, but the biggest detriment is the small nature of the screens, it’s nearly impossible to type on a wearable, fewer displayed search results, etc. As we mentioned before, users already want bigger screens.
So while there are already health care sensors, smart jewelry, and clothes & shoes embedded with sensors, smartphones are still the primary hub for personal work, play, and socializing. Moving all those applications into a wearable is the challenge. Once that happens in a practical, simple way, you can be sure it’ll sweep consumers the same way the iPhone has. 2015 may be the year that happens.
One of the most important things to happen to wearable this year is that they’ve entered the popular conscience . 70% of consumers are aware of them with 50% having a serious interest in the new tech. Consumers want to incorporate tech into their daily life, but they don’t want the tech to get in the way.
Companies certainly don’t want to get left behind. But groups like Salesforce, who we’ve had a long history with, have been early adopters with Salesforce Wear, according to Datamonitor is “a new initiative designed to fast-track the development of apps that link wearable devices to the company’s market-leading business cloud ecosystem. The aim is to build contextually-aware, frictionless apps that complement the unique user experiences (UX) that wearables provide.”
You can learn more about Salesforce initiative at https://developer.salesforce.com/wear.
In the end it’s all about staying connected in the most convenient ways possible and wearables are that future. So what’s your big idea? Do you have a wearable idea, something missing in our day to day lives, something that can make life easier, more fun? We bring ideas to life, so contact us and learn how we can help with yours.