Rootstrap Blog

Rootstrap Overhauls Kin Community Website

At Rootstrap, we love working with innovators and game-changers.  That’s why we’re so happy to be able to help Kin Community relaunch their website with a new layout and design that would be both visually appealing and simple for their users to navigate.

kin community

kin community

If you’re unfamiliar with Kin Community, you should do yourself a favor and check them out at kincommunity.com.  Based in Santa Monica, Kin Community’s mission is to “make women feel connected, inspired and empowered through high-quality women’s lifestyle content.”  They do this through original lifestyle videos and Emmy award-winning scripted series that reach women in an honest, inspiring, and though-provoking way.

Kin Community has already become the number one women’s multi-channel network on YouTube, delivering high-quality content focused on health, food, parenting, beauty, and entertainment.  Through this hugely popular network of channels they’ve become a go-to for major brands to raise revenue through custom content.

kin community

kin community

This has included teaming with Diet Pepsi for their “Share the Love” campaign during Valentine’s Day.  They produced a branded series with a trademark bubbly and light-hearted personality that was put in front of 9 million unique viewers through Kin Community’s YouTube network, social media, and blog presence.

They’ve also partnered with T-Mobile to raise awareness of new smartphone devices through their YouTube channels.  These videos showed the ease of using the new devices in everyday life and were able to reach over one million views in only two months.

kin community

kin community

As Los Angeles web designers, we’re always looking to help startups build their online presence. Contact us to find out what we can do for you.

 

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