So, you have an idea for a new web/mobile application, consumer product, or startup business. There’s no doubt that you’ve rolled that idea around in your head from top-to-bottom. You know the ins-and-outs, and you know why it’s going to be successful. In your mind, you have already validated the idea, and honestly, your product might never look as good as it does in your head at that moment. Rootstrap is here to get it out of your brain and onto paper because to ensure your product’s success, idea validation has to come from real-world feedback and experience.

At its most basic, idea validation is fairly simple, but it starts with looking at your product in a way that you might not have considered. First, you have to determine if your product is actually solving a problem for users. You might be surprised at how often this isn’t the main focus of product development. If you want to build a product solely on that fact that you think it’s cool, you’re going to run into problems. Basing new products around personal emotion or pure entertainment is ignoring the one thing that truly determines the success of your product – users.

Idea validation makes sure that your product is a solution to a problem. You’re creating a hypothesis for the problem first. Why do consumers need your product? Identifying real-world issues through brainstorming can help determine where your product fits into the marketplace. Now you can ask how your product solves that problem. Once you identify the problem, now you can move into the crucial stage of user definition. Who is your product for? Now that you know who to target, making a strategy for success can be focused and much more efficient.

When validating your idea, you also need to take into account who you’re discussing it with. Your friends and family shouldn’t be your focus group. Discussing your idea with them is one thing, but those closest to you often withhold much needed honesty or feel like they have to contribute because they assume you want to hear something positive. You want your idea vetted by professional product strategist who can help you identify users and find your product’s place in the real-world market. Idea validation can save you time and money during the crucial first steps of product development. So if you have an idea and want to get it in front of professionals, contact Rootstrap and let us help.

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CEO and Co-founder of Rootstrap Ben Lee is the co-founder and CEO of Rootstrap, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.