Have you ever seen a movie that you absolutely loved and wanted to tell everyone about? To you the movie was incredible, nearly perfect, but when you go to talk to someone about it, you can’t quite describe it. Maybe you ramble a little bit, focus on the wrong parts, can’t quite capture the magic of what you saw in words. The person you’re talking to gets lost and pretty soon the movie you were blown away by doesn’t sound so great anymore. You still know it is, but you just can’t convince anyone else. Taking your word for it might not be enough and this holds true in project development as well.

If you have an idea for a new product, that idea may only be clear in your mind… and that’s a problem. It’s up to you to articulate it to others, especially when tasking a design/ development shop with building it. A breakdown in communication is the quickest way to see your product fail.

So what can you do? How can you make sure that your idea is crystal clear? What you need is a plan, a detailed project roadmap. You need a blueprint, an end to end vision of how to bring your idea to life, and that’s what the storycarding process with Rootstrap does. After an intensive sit-down summit with experienced professionals in the app development & custom mobile solution industry, you will have that blueprint.

That’s clarity in every step of your idea’s development from sketch to final product. You can take that roadmap, as well as development tasks loaded in a project management tool, to any developer and be sure you’re going to get exactly what you envisioned. You don’t have to worry about explaining yourself, because with Rootstrap, the proof of concept is right there in your hands.


CEO and Co-founder of Rootstrap Ben Lee is the co-founder and CEO of Rootstrap, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.