Innovation Outsourcing: How To Offshore Strategy and Management

By Patrick Ward • October 23, 2020 • 0 Comments

Innovation outsourcing is not a new concept. It can be traced back through history, with the 1900s being prime years for specialized companies running outsourcing businesses. While these disappeared from the scene since then, the 2000s have seen a strong resurgence in outsourcing. For companies interested in competing in the

Social Media Marketing Strategy

By Andrea Fajardo • November 11, 2019 • 0 Comments

In the early days of social media, brands weren’t sure whether or not to trust social networks as worthwhile marketing spend or a viable source of growth. My, my, how things have changed. Today, social media is more than just another consideration in online marketing strategy – social media lies

The Value Pyramid

By Anthony Figueroa • July 1, 2019 • 0 Comments

A mental framework to identify at which level your organization is generating value to your clients.

The value pyramid is based on the business value chain developed by Michael Porter in 1985. Porter’s detailed version charted the actions and capabilities of a business provides in steps that progress from basic to advanced.

Our tech service pyramid shows the four main levels of the value chain specific to computer service providers: skills, processes, strategy, and vision. Your company might be positioned on any of these levels, depending on your capabilities and your customers’ requirements.

Where value is delivered
Delivering value can be done at a single level or rise to include multiple levels on the pyramid. For example, your client might require the application of your skills to build a software platform as well as a process to achieve the production and integration of the software. But they might not require an advanced strategy or vision from you.

What to Do With Your Great App Idea

By Patrick Ward • December 27, 2018 • 8 Comments

There are a few moments in life that feel like a lightbulb going off. Suddenly, you can see a new idea in stunning clarity – and if you’ve recently had a lightbulb moment with an app idea, you’re probably excited.