The New Year is a chance to reevaluate. To take stock of where you’ve been, where you are, and how…
You’ve done it. That brilliant, one-of-a-kind idea has conceptualized from slight notion to thoroughly thought-out action plan. You are sure…
At Rootstrap, we regularly help founders hone the concept behind a business or mobile app, craft a strategic plan for…
If you’re familiar with Rootstrap, you’ve probably heard us talk about Roadmapping. In many ways, Roadmapping is our signature service.…
We all know the old adage: in business, you have to spend money to make money. While this isn’t always…
The debate over Android vs. iPhone is a long-standing one. Each side has its loyalists. Each phone has its tradeoffs.…
In the words of Pablo Picasso: “Good artists copy. Great artists steal.” This platitude has been referenced by nearly everyone,…
Why profitability can’t be an afterthought anymore. Eniko Polgar Once upon a time, the internet looked like the Wild West…
“People are our biggest asset” comes with a corollary. Rawpixel It seems like just about every company has a line…
Why your problems aren’t what you think they are. Pablo Garcia Saldaña Disclaimer: you may really have problems, and I am not…