You’ve done it. That brilliant, one-of-a-kind idea has conceptualized from slight notion to thoroughly thought-out action plan. You are sure…
At Rootstrap, we regularly help founders hone the concept behind a business or mobile app, craft a strategic plan for…
If you’re familiar with Rootstrap, you’ve probably heard us talk about Roadmapping. In many ways, Roadmapping is our signature service.…
We all know the old adage: in business, you have to spend money to make money. While this isn’t always…
The New Year is a chance to reevaluate. To take stock of where you’ve been, where you are, and how…
We fired an engineer. And it all could have been avoided if I’d listened to my gut. We live in…
The debate over Android vs. iPhone is a long-standing one. Each side has its loyalists. Each phone has its tradeoffs.…
In the words of Pablo Picasso: “Good artists copy. Great artists steal.” This platitude has been referenced by nearly everyone,…
Why profitability can’t be an afterthought anymore. Eniko Polgar Once upon a time, the internet looked like the Wild West…
“People are our biggest asset” comes with a corollary. Rawpixel It seems like just about every company has a line…