Rootstrap Blog

Category: ROI

Total 2 Posts

How to Calculate and Project Revenue Growth

Calculating and projecting revenue growth are essential metrics to understanding the health of your business. To figure out your current revenue growth, you subtract the most recent period you are looking at (month, quarter, or year) from the prior period and then divide the result by that same prior period.

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How to Calculate Customer Acquisition Cost (CAC)

Calculating customer acquisition cost is vital to understanding the viability and profitability of your business. The simplest formula to calculate customer acquisition cost (CAC) is to add the total cost of sales and marketing over a set period and then divide that by the number of new paying customers acquired

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